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Video Games in the United Kingdom
Euromonitor International, July 2011, Pages: 27
Video games has suffered two double-digit declines in two years following very rapid growth over the last decade. In 2010 the video games category size returned to its lowest level since 2006. This has in part been motivated by the recession, which inevitably affected disposable income levels and consequently demand for higher-priced items such as consoles and some software. Combined with this, 2010 was a quiet year with regard to video games, with no new console launches of note.
The Video Games in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Video Games Hardware, Video Games Software.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? - Get a detailed picture of the Video Games market; - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment, the market’s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop.
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