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Video Games in South Korea

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    Report

  • 26 Pages
  • May 2023
  • Region: South Korea
  • Euromonitor International
  • ID: 1855506
As a strategy to overcome the post-pandemic era, following a surge in sales due to home seclusion for several years, many Korean game producers are targeting global sales instead of relying on the saturated domestic market. Therefore, they are focusing on developing console games, which continued to outperform computer games in 2022, while accounting for a large portion of the global games market. The rapid growth of console games can be attributed to a combination of the dramatic increase in sa...

The Video Games in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Video Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

VIDEO GAMES IN SOUTH KOREA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Expanding overseas by focusing on cross-play services is major strategy by domestic producers of video games
  • Category players look to improve ESG ratings
  • Limited share for other channels due to dominance of e-commerce
PROSPECTS AND OPPORTUNITIES
  • Slowing growth due to maturity in local market will intensify competition within subscription services
  • Players look to expand reach by launching “comprehensive content”
  • While gaming among the young is likely to remain a concern, players look to improve ESG ratings in the coming years
CATEGORY DATA
  • Table 1 Sales of Video Games by Category: Value 2017-2022
  • Table 2 Sales of Video Games by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Video Games: % Value 2018-2022
  • Table 4 LBN Brand Shares of Video Games: % Value 2019-2022
  • Table 5 NBO Company Shares of Video Games Hardware: % Value 2018-2022
  • Table 6 LBN Brand Shares of Video Games Hardware: % Value 2019-2022
  • Table 7 NBO Company Shares of Video Games Software: % Value 2018-2022
  • Table 8 Distribution of Video Games by Format: % Value 2017-2022
  • Table 9 Distribution of Video Games Hardware by Format: % Value 2017-2022
  • Table 10 Distribution of Video Games Software by Format: % Value 2017-2022
  • Table 11 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022
  • Table 12 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022
  • Table 13 Forecast Sales of Video Games by Category: Value 2022-2027
  • Table 14 Forecast Sales of Video Games by Category: % Value Growth 2022-2027
TOYS AND GAMES IN SOUTH KOREA
EXECUTIVE SUMMARY
  • Toys and games in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for toys and games?
MARKET DATA
  • Table 15 Sales of Toys and Games by Category: Value 2017-2022
  • Table 16 Sales of Toys and Games by Category: % Value Growth 2017-2022
  • Table 17 NBO Company Shares of Toys and Games: % Value 2018-2022
  • Table 18 LBN Brand Shares of Toys and Games: % Value 2019-2022
  • Table 19 Distribution of Toys and Games by Format: % Value 2017-2022
  • Table 20 Forecast Sales of Toys and Games by Category: Value 2022-2027
  • Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources