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Video Games in South Korea
Euromonitor International, July 2011, Pages: 25
Explosive sales of Nintendo DS were curbed in 2010 as the subsequent Nintendo DSi failed to differentiate from its predecessor, and with the launch of the Nintendo 3DS expected in 2011. Growth of the video games category was initiated by the launch of the Nintendo DS in 2007 and fuelled by the Nintendo Wii in 2008. The Nintendo DS was sensational to the point that even pre-school children wanted such a unit instead of a traditional toy, with young women in their 20s also purchasing these...
The Video Games in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Video Games Hardware, Video Games Software.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Video Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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