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Bleach in Georgia Product Image

Bleach in Georgia

  • Published: August 2013
  • Region: Georgia
  • 11 pages
  • Euromonitor International

By 2012 the demand for bleach was far lower than a couple of decades previously. Usage of bleach was gradually replaced by higher-quality detergents and surface care products. The product is also no longer favoured due to its strong and unpleasant smell, which remains in the clothes after washing. Over 2005-2009 sales of bleach declined. However from 2010, when economic conditions in the country became very difficult, many lower-income consumers from rural areas replaced laundry detergents and...

The Bleach in Georgia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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BLEACH IN GEORGIA

August 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2007-2012
Table 2 Sales of Bleach: % Value Growth 2007-2012
Table 3 Bleach Company Shares 2008-2012
Table 4 Bleach Brand Shares 2009-2012
Table 5 Forecast Sales of Bleach: Value 2012-2017
Table 6 Forecast Sales of Bleach: % Value Growth 2012-2017
Executive Summary
Decline and Then Growth in Sales Over the Review Period
Demand for Quality Increases
Strong Position for New Local Player, Berta
Emphasis on Expansion of Distribution in Regions
Home Care Expected To Be Influenced by Changes in Lifestyle and Living Habits Over the Forecast Period
Market Indicators
Table 7 Households 2007-2012
Market Data
Table 8 Sales of Home Care by Category: Value 2007-2012
Table 9 Sales of Home Care by Category: % Value Growth 2007-2012
Table 10 Home Care Company Shares 2008-2012
Table 11 Home Care Brand Shares 2009-2012
Table 12 Sales of Home Care by Distribution Format: % Analysis 2007-2012
Table 13 Sales of Home Care by Category and Distribution Format: % Analysis 2012
Table 14 Forecast Sales of Home Care by Category: Value 2012-2017
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Sources
Summary 1 Research Sources

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