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Mobile Phones in the US Product Image

Mobile Phones in the US

  • Published: December 2013
  • Region: United States
  • 23 Pages
  • Euromonitor International

Volume sales of smartphones reached 97.7 million handsets in the US 2012, with volume sales increasing by 26%. The smartphone has emerged as a vital tool for personal and business communications, quickly replacing basic feature phones as an essential purchase for the majority of US consumers. 2012 saw the advent of low cost, affordable smartphones as the ownership of handsets based on the Android operating system expanded rapidly.

The Mobile Phones in USA report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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MOBILE PHONES IN THE US

December 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones: Volume 2007-2012
Table 2 Sales of Mobile Phones: Value 2007-2012
Table 3 Sales of Mobile Phones: % Volume Growth 2007-2012
Table 4 Sales of Mobile Phones: % Value Growth 2007-2012
Table 5 NBO Company Shares of Mobile Phones: % Volume 2008-2012
Table 6 LBN Brand Shares of Mobile Phones: % Volume 2009-2012
Table 7 Distribution of Mobile Phones by Format: % Volume 2007-2012
Table 8 Forecast Sales of Mobile Phones: Volume 2012-2017
Table 9 Forecast Sales of Mobile Phones: Value 2012-2017
Table 10 Forecast Sales of Mobile Phones: % Volume Growth 2012-2017
Table 11 Forecast Sales of Mobile Phones: % Value Growth 2012-2017
Executive Summary
Slower But Positive Growth Story in 2012/13
Consolidation Influences Competitive Environment and Sets the Scene for the Forecast Period
Explosive Growth Recorded in Tablets and Other Portable Computers
Slow Overall Growth Expected Through 2017
Ongoing Growth in Online Channels
Key Trends and Developments
Consumer Spending Up, But Industry Dependent on Holiday Period
US Consumers Embrace the 'multiscreen Environment'
the Competitive Environment in Portable Consumer Electronics Becomes More Concentrated
Growth in Online Retailing Recorded Despite Unfavourable Sales Tax Legislation
Data Privacy Concerns Loom Large for US Citizens
Market Data
Table 12 Sales of Consumer Electronics by Category: Volume 2007-2012
Table 13 Sales of Consumer Electronics by Category: Value 2007-2012
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2007-2012
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2007-2012
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2008-2012
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2009-2012
Table 18 Distribution of Consumer Electronics by Format: % Volume 2007-2012
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2012-2017
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2012-2017
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Sources
Summary 1 Research Sources

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