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Video Games in Poland
Euromonitor International, September 2012, Pages: 29
Teenagers and young adults are the main players of video games in Poland. Brand owners are focused primarily on developing games for adults as they are the most likely buyers. It is estimated that people aged 25+ account for half of the gamers population. Adults treat games as an alternative way to spend time to television. Adults are the most favourable gamers as they buy not only games but also various add-ons while playing. While the offer of games for adults is continuously growing, the...
Euromonitor International's Video Games in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Digital Gaming, Video Games Hardware, Video Games Software.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Video Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
VIDEO GAMES IN POLAND
Euromonitor International
September 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Video Games by Category: Value 2006-2011
Table 2 Sales of Video Games by Category: % Value Growth 2006-2011
Table 3 Video Games Software by Type: % Value Breakdown 2006-2011
Table 4 Video Games Company Shares by Value 2008-2011
Table 5 Video Games Brand Shares by Value 2008-2011
Table 6 Video Games Hardware Company Shares by Value 2008-2011
Table 7 Video Games Hardware Brand Shares by Value 2008-2011
Table 8 Video Games Software Company Shares by Value 2008-2011
Table 9 Video Games Software Brand Shares by Value 2008-2011
Table 10 Digital Gaming Company Shares by Value 2008-2011
Table 11 Digital Gaming Brand Shares by Value 2008-2011
Table 12 Sales of Video Games by Distribution Format: % Analysis 2006-2011
Table 13 Sales of Video Games Hardware by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Video Games Software by Distribution Format: % Analysis 2006-2011
Table 15 Forecast Sales of Video Games by Category: Value 2011-2016
Table 16 Forecast Sales of Video Games by Category: % Value Growth 2011-2016
Cd Projekt Sp Zoo in Toys and Games (poland)
Strategic Direction
Key Facts
Summary 1 CD Projekt Sp zoo: Key Facts
Summary 2 CD Project Sp zoo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 CD Projekt Sp zoo: Competitive Position 2011
City Interactive SA in Toys and Games (poland)
Strategic Direction
Key Facts
Summary 4 City Interactive SA: Key Facts
Summary 5 City Interactive SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 City Interactive SA: Competitive Position 2011
Executive Summary
Value Sales Grow in Toys and Games
Toys "r" US Entered the Polish Market
Polish Toys and Games Dominated by Multinational Players
Internet Is Increasingly Strong Distribution Channel for Traditional Toys
Positive Performance for Toys and Games Predicted for the Years To Come
Key Trends and Developments
Age Compression in Poland Clearly Noticeable
Licensed Toys and Games in Strength
Demographics Influence Toys and Games
Distribution Landscape of Toys and Games Is Changing
Poles Like Social Networks
Market Data
Table 17 Sales of Toys and Games by Category: Value 2006-2011
Table 18 Sales of Toys and Games by Category: % Value Growth 2006-2011
Table 19 Toys and Games Company Shares by Value 2008-2011
Table 20 Toys and Games Brand Shares by Value 2008-2011
Table 21 Sales of Toys and Games by Distribution Format: % Analysis 2006-2011
Table 22 Forecast Sales of Toys and Games by Category: Value 2011-2016
Table 23 Forecast Sales of Toys and Games by Category: % Value Growth 2011-2016
Sources
Summary 7 Research Sources
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