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Craigslist and Free Classifieds Worldwide 2011
Advanced Interactive Media Group LLC, Oct 2011, Pages: 43
Explosive growth in recruitment advertising at Craigslist this year will offset most of its losses from the elimination of adult-services revenue, the AIM Group estimates, so the site's 2011 revenue will dip only 5 percent to $115 million from last year's total of $121 million.
Besides Craigslist, this 43-page report looks at the growth of other corporate and independent free-classified sites around the globe, including sites operated by the EBay Classifieds Group, such as Kijiji, Gumtree and Mobile.de; Schibsted Media Group, including Blocket.se, Finn.no and DoneDeal.ie; Naspers / MIH, which operates OLX.com, KalahariAds.com and Slando.com; Quoka.com in Germany and elsewhere, and other classified sites.
The report also covers:
- Safety and security: These are big issues for a classified site, and can make the difference between a relatively clean record and one that includes dozens of killings and hundreds of robberies, rapes and rip-offs. What's a site to do?
- The most brilliant “little” thing we've seen in a long time: Sahibinden, a free-classified site in Turkey, has found one simple technique to generate hundreds of thousands of euros in upsells — from us-ers who could stick with free ads if they chose to.
- The free-classified scene throughout Europe: Who's on top, who's growing, and what path is each of the major businesses taking?
- Craigslist and charity: Craigslist touts its “non-commercial” nature. With annual profit nearing $90 million, how does it support causes and non-profits? Which charities does it help? We show you.
- What do you need for a world-class classified site? We outline the seven critical factors for success.
WHO BENEFITS: Classified publishers and/or companies that publish classified ads, online or in print, will benefit from the practical, 'news-you-can-use' tools provided in the report.
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