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Global Advertising Product Image

Global Advertising

  • Published: October 2012
  • Region: Global
  • 32 pages
  • MarketLine

Introduction

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Global advertising market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

- The advertising industry consists of agencies providing advertising, including display advertising, services. The industry value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2011 annual average exchange rates.

- The global advertising industry had total revenues of $94,003.4 million in 2011, representing a compound annual growth rate (CAGR) of 1.3% between 2007 and 2011.

- Food, beverage and personal/healthcare accounted for the largest proportion of sales in the global advertising industry in READ MORE >

Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 6
Market definition 6
Market analysis 6
Market Data 7
Market value 7
Market Segmentation 8
Category segmentation 8
Geography segmentation 9
Market Outlook 10
Market value forecast 10
Five Forces Analysis 11
Summary 11
Buyer power 12
Supplier power 13
New entrants 14
Threat of substitutes 15
Degree of rivalry 16
Leading Companies 17
Omnicom Group Inc. 17
Publicis Groupe SA 20
WPP Group plc 24
The Interpublic Group of Companies Inc. 27
Appendix 30
Methodology 30
Industry associations 31
Related MarketLine research 31

LIST OF TABLES
Table 1: Global advertising industry value: $ billion, 2007–11 7
Table 2: Global advertising industry category segmentation: $ billion, 2011 8
Table 3: Global advertising industry geography segmentation: $ billion, 2011 9
Table 4: Global advertising industry value forecast: $ billion, 2011–16 10
Table 5: Omnicom Group Inc.: key facts 17
Table 6: Omnicom Group Inc.: key financials ($) 18
Table 7: Omnicom Group Inc.: key financial ratios 18
Table 8: Publicis Groupe SA: key facts 20
Table 9: Publicis Groupe SA: key financials ($) 21
Table 10: Publicis Groupe SA: key financials (€) 22
Table 11: Publicis Groupe SA: key financial ratios 22
Table 12: WPP Group plc: key facts 24
Table 13: WPP Group plc: key financials ($) 25
Table 14: WPP Group plc: key financials (£) 25
Table 15: WPP Group plc: key financial ratios 25
Table 16: The Interpublic Group of Companies Inc.: key facts 27
Table 17: The Interpublic Group of Companies Inc.: key financials ($) 28
Table 18: The Interpublic Group of Companies Inc.: key financial ratios 28

LIST OF FIGURES
Figure 1: Global advertising industry value: $ billion, 2007–11 7
Figure 2: Global advertising industry category segmentation: % share, by value, 2011 8
Figure 3: Global advertising industry geography segmentation: % share, by value, 2011 9
Figure 4: Global advertising industry value forecast: $ billion, 2011–16 10
Figure 5: Forces driving competition in the global advertising industry, 2011 11
Figure 6: Drivers of buyer power in the global advertising industry, 2011 12
Figure 7: Drivers of supplier power in the global advertising industry, 2011 13
Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2011 14
Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2011 15
Figure 10: Drivers of degree of rivalry in the global advertising industry, 2011 16
Figure 11: Omnicom Group Inc.: revenues & profitability 19
Figure 12: Omnicom Group Inc.: assets & liabilities 19
Figure 13: Publicis Groupe SA: revenues & profitability 22
Figure 14: Publicis Groupe SA: assets & liabilities 23
Figure 15: WPP Group plc: revenues & profitability 26
Figure 16: WPP Group plc: assets & liabilities 26
Figure 17: The Interpublic Group of Companies Inc.: revenues & profitability 29
Figure 18: The Interpublic Group of Companies Inc.: assets & liabilities 29

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