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Global Advertising

  • ID: 1961532
  • March 2014
  • Region: Global
  • 33 pages
  • MarketLine

Introduction:

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Global advertising market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights:

- The advertising industry consists of agencies providing advertising, including display advertising, services.
- The global advertising industry generated total revenues of $97.4bn in 2013, representing a compound annual growth rate (CAGR) of 4.7% between 2009 and 2013.
- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2013, with total revenues of $24.8bn, equivalent to 25.5% of the industry's overall value.
- The performance of the industry is forecast to accelerate, with an anticipated CAGR of 5.9% for the five-year period 2013 - 2018, which is expected to READ MORE >

Note: Product cover images may vary from those shown

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

The Interpublic Group of Companies, Inc.

Omnicom Group Inc.

Publicis Groupe SA

WPP Group plc

Appendix

Methodology

Industry associations

Related research

LIST OF TABLES

Table 1: Global advertising industry value: $ million, 2009–13

Table 2: Global advertising industry category segmentation: $ million, 2013

Table 3: Global advertising industry geography segmentation: $ million, 2013

Table 4: Global advertising industry value forecast: $ million, 2013–18

Table 5: The Interpublic Group of Companies, Inc.: key facts

Table 6: The Interpublic Group of Companies, Inc.: key financials ($)

Table 7: The Interpublic Group of Companies, Inc.: key financial ratios

Table 8: Omnicom Group Inc.: key facts

Table 9: Omnicom Group Inc.: key financials ($)

Table 10: Omnicom Group Inc.: key financial ratios

Table 11: Publicis Groupe SA: key facts

Table 12: Publicis Groupe SA: key financials ($)

Table 13: Publicis Groupe SA: key financials (€)

Table 14: Publicis Groupe SA: key financial ratios

Table 15: WPP Group plc: key facts

Table 16: WPP Group plc: key financials ($)

Table 17: WPP Group plc: key financials (£)

Table 18: WPP Group plc: key financial ratios

LIST OF FIGURES

Figure 1: Global advertising industry value: $ million, 2009–13

Figure 2: Global advertising industry category segmentation: % share, by value, 2013

Figure 3: Global advertising industry geography segmentation: % share, by value, 2013

Figure 4: Global advertising industry value forecast: $ million, 2013–18

Figure 5: Forces driving competition in the global advertising industry, 2013

Figure 6: Drivers of buyer power in the global advertising industry, 2013

Figure 7: Drivers of supplier power in the global advertising industry, 2013

Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2013

Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2013

Figure 10: Drivers of degree of rivalry in the global advertising industry, 2013

Figure 11: The Interpublic Group of Companies, Inc.: revenues & profitability

Figure 12: The Interpublic Group of Companies, Inc.: assets & liabilities

Figure 13: Omnicom Group Inc.: revenues & profitability

Figure 14: Omnicom Group Inc.: assets & liabilities

Figure 15: Publicis Groupe SA: revenues & profitability

Figure 16: Publicis Groupe SA: assets & liabilities

Figure 17: WPP Group plc: revenues & profitability

Figure 18: WPP Group plc: assets & liabilities

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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Our Clients

Appareo Systems, LLC. Continental Outdoor Media Ltd. Google, Inc. Just One Eye Illumina, Inc. Trans-Lux Corporation