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Global Advertising

  • ID: 1961532
  • March 2015
  • Region: Global
  • 31 pages
  • MarketLine

Introduction:

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Global advertising market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights:

- The advertising industry consists of agencies providing advertising, including display advertising, services.
- The global advertising industry had total revenues of $101,999.9m in 2014, representing a compound annual growth rate (CAGR) of 4.1% between 2010 and 2014.
- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2014, with total revenues of $26,151.8m, equivalent to 25.6% of the industry's overall value.
- The performance of the industry is forecast to accelerate, with an anticipated CAGR of 5.1% for the five-year period 2014 - 2019, which is expected to READ MORE >

Note: Product cover images may vary from those shown

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Omnicom Group, Inc.

Publicis Groupe SA

WPP plc

Methodology

Industry associations

Related research

Appendix

About the publisher

List of Tables:

Table 1: Global advertising industry value: $ million, 2010–14

Table 2: Global advertising industry category segmentation: $ million, 2014

Table 3: Global advertising industry geography segmentation: $ million, 2014

Table 4: Global advertising industry value forecast: $ million, 2014–19

Table 5: Omnicom Group, Inc.: key facts

Table 6: Omnicom Group, Inc.: key financials ($)

Table 7: Omnicom Group, Inc.: key financial ratios

Table 8: Publicis Groupe SA: key facts

Table 9: Publicis Groupe SA: key financials ($)

Table 10: Publicis Groupe SA: key financials (€)

Table 11: Publicis Groupe SA: key financial ratios

Table 12: WPP plc: key facts

Table 13: WPP plc: key financials ($)

Table 14: WPP plc: key financials (£)

Table 15: WPP plc: key financial ratios

List of Figures:

Figure 1: Global advertising industry value: $ million, 2010–14

Figure 2: Global advertising industry category segmentation: % share, by value, 2014

Figure 3: Global advertising industry geography segmentation: % share, by value, 2014

Figure 4: Global advertising industry value forecast: $ million, 2014–19

Figure 5: Forces driving competition in the global advertising industry, 2014

Figure 6: Drivers of buyer power in the global advertising industry, 2014

Figure 7: Drivers of supplier power in the global advertising industry, 2014

Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2014

Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2014

Figure 10: Drivers of degree of rivalry in the global advertising industry, 2014

Figure 11: Omnicom Group, Inc.: revenues & profitability

Figure 12: Omnicom Group, Inc.: assets & liabilities

Figure 13: Publicis Groupe SA: revenues & profitability

Figure 14: Publicis Groupe SA: assets & liabilities

Figure 15: WPP plc: revenues & profitability

Figure 16: WPP plc: assets & liabilities

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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Our Clients

Appareo Systems, LLC. Continental Outdoor Media Ltd. Google, Inc. Just One Eye Illumina, Inc. Trans-Lux Corporation