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Global Advertising - Product Image

Global Advertising

  • ID: 1961532
  • March 2014
  • Region: Global
  • 33 pages
  • MarketLine

Introduction

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Global advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

- The advertising industry consists of agencies providing advertising, including display advertising, services.

- The global advertising industry generated total revenues of $97.4bn in 2013, representing a compound annual growth rate (CAGR) of 4.7% between 2009 and 2013.

- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2013, with total revenues of $24.8bn, equivalent to 25.5% of the industry's overall value.

- The performance of the industry is forecast to accelerate, with an anticipated CAGR of 5.9% for the five-year period 2013 - READ MORE >

Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 6
Market definition 6
Market analysis 6
Market Data 7
Market value 7
Market Segmentation 8
Category segmentation 8
Geography segmentation 9
Market Outlook 10
Market value forecast 10
Five Forces Analysis 11
Summary 11
Buyer power 12
Supplier power 13
New entrants 14
Threat of substitutes 15
Degree of rivalry 16
Leading Companies 17
The Interpublic Group of Companies, Inc. 17
Omnicom Group Inc. 20
Publicis Groupe SA 23
WPP Group plc 27
Appendix 31
Methodology 31
Industry associations 32
Related MarketLine research 32

LIST OF TABLES
Table 1: Global advertising industry value: $ billion, 2009–13 7
Table 2: Global advertising industry category segmentation: $ billion, 2013 8
Table 3: Global advertising industry geography segmentation: $ billion, 2013 9
Table 4: Global advertising industry value forecast: $ billion, 2013–18 10
Table 5: The Interpublic Group of Companies, Inc.: key facts 17
Table 6: The Interpublic Group of Companies, Inc.: key financials ($) 18
Table 7: The Interpublic Group of Companies, Inc.: key financial ratios 18
Table 8: Omnicom Group Inc.: key facts 20
Table 9: Omnicom Group Inc.: key financials ($) 21
Table 10: Omnicom Group Inc.: key financial ratios 21
Table 11: Publicis Groupe SA: key facts 23
Table 12: Publicis Groupe SA: key financials ($) 24
Table 13: Publicis Groupe SA: key financials (€) 25
Table 14: Publicis Groupe SA: key financial ratios 25
Table 15: WPP Group plc: key facts 27
Table 16: WPP Group plc: key financials ($) 28
Table 17: WPP Group plc: key financials (£) 28
Table 18: WPP Group plc: key financial ratios 29

LIST OF FIGURES
Figure 1: Global advertising industry value: $ billion, 2009–13 7
Figure 2: Global advertising industry category segmentation: % share, by value, 2013 8
Figure 3: Global advertising industry geography segmentation: % share, by value, 2013 9
Figure 4: Global advertising industry value forecast: $ billion, 2013–18 10
Figure 5: Forces driving competition in the global advertising industry, 2013 11
Figure 6: Drivers of buyer power in the global advertising industry, 2013 12
Figure 7: Drivers of supplier power in the global advertising industry, 2013 13
Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2013 14
Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2013 15
Figure 10: Drivers of degree of rivalry in the global advertising industry, 2013 16
Figure 11: The Interpublic Group of Companies, Inc.: revenues & profitability 19
Figure 12: The Interpublic Group of Companies, Inc.: assets & liabilities 19
Figure 13: Omnicom Group Inc.: revenues & profitability 22
Figure 14: Omnicom Group Inc.: assets & liabilities 22
Figure 15: Publicis Groupe SA: revenues & profitability 25
Figure 16: Publicis Groupe SA: assets & liabilities 26
Figure 17: WPP Group plc: revenues & profitability 29
Figure 18: WPP Group plc: assets & liabilities 30

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