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Global Advertising

  • ID: 1961532
  • June 2016
  • Region: Global
  • 35 pages
  • MarketLine
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global advertising industry had total revenues of $95,6474m in 2015, representing a compound annual growth rate (CAGR) of 31% between 2011 and 2015

FEATURED COMPANIES

  • Omnicom Group, Inc.
  • Publicis Groupe SA
  • WPP plc
  • MORE

Summary
Global Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Global advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Synopsis
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in the global

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the globaladvertising market

Leading company profiles reveal details of key advertising market players' global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Global advertising market with five year forecasts

Reasons To Buy
What was the size of the Global READ MORE >

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FEATURED COMPANIES

  • Omnicom Group, Inc.
  • Publicis Groupe SA
  • WPP plc
  • MORE

Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
The Interpublic Group of Companies, Inc.
Omnicom Group, Inc.
Publicis Groupe SA
WPP plc
Methodology
Industry associations
Related research
Appendix
About the Author

List of Tables
Table 1: Global advertising industry value: $ billion, 2011–15
Table 2: Global advertising industry category segmentation: $ billion, 2015
Table 3: Global advertising industry geography segmentation: $ billion, 2015
Table 4: Global advertising industry value forecast: $ billion, 2015–20
Table 5: The Interpublic Group of Companies, Inc.: key facts
Table 6: The Interpublic Group of Companies, Inc.: key financials ($)
Table 7: The Interpublic Group of Companies, Inc.: key financial ratios
Table 8: Omnicom Group, Inc.: key facts
Table 9: Omnicom Group, Inc.: key financials ($)
Table 10: Omnicom Group, Inc.: key financial ratios
Table 11: Publicis Groupe SA: key facts
Table 12: Publicis Groupe SA: key financials ($)
Table 13: Publicis Groupe SA: key financials (€)
Table 14: Publicis Groupe SA: key financial ratios
Table 15: WPP plc: key facts
Table 16: WPP plc: key financials ($)
Table 17: WPP plc: key financials (£)
Table 18: WPP plc: key financial ratios

List of Figures
Figure 1: Global advertising industry value: $ billion, 2011–15
Figure 2: Global advertising industry category segmentation: % share, by value, 2015
Figure 3: Global advertising industry geography segmentation: % share, by value, 2015
Figure 4: Global advertising industry value forecast: $ billion, 2015–20
Figure 5: Forces driving competition in the global advertising industry, 2015
Figure 6: Drivers of buyer power in the global advertising industry, 2015
Figure 7: Drivers of supplier power in the global advertising industry, 2015
Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2015
Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2015
Figure 10: Drivers of degree of rivalry in the global advertising industry, 2015
Figure 11: The Interpublic Group of Companies, Inc.: revenues & profitability
Figure 12: The Interpublic Group of Companies, Inc.: assets & liabilities
Figure 13: Omnicom Group, Inc.: revenues & profitability
Figure 14: Omnicom Group, Inc.: assets & liabilities
Figure 15: Publicis Groupe SA: revenues & profitability
Figure 16: Publicis Groupe SA: assets & liabilities
Figure 17: WPP plc: revenues & profitability
Figure 18: WPP plc: assets & liabilities

Note: Product cover images may vary from those shown
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The Interpublic Group of Companies, Inc.
Omnicom Group, Inc.
Publicis Groupe SA
WPP plc

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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