Advertising in Asia-Pacific
MarketLine, October 2012, Pages: 29
Introduction
Advertising in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Asia-Pacific advertising market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Highlights
- The advertising industry consists of agencies providing advertising, including display advertising, services. The industry value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2011 annual average exchange rates.
- The Asia-Pacific advertising industry had total revenues of $26,385 million in 2011, representing a compound annual growth rate (CAGR) of 3.5% between 2007 and 2011.
- The food, beverage & personal/healthcare segment accounted for the largest proportion of sales in the Asia-Pacific advertising industry in 2011, sales through this channel generated $8,721.4 million, equivalent to 33.1% of the industry's overall value.
- The performance of the industry is forecast to accelerate, with an anticipated CAGR of 8.6% for the five-year period 2011 - 2016, which is expected to drive the industry to a value of $39,802.5 million by the end of 2016.
Features
Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in Asia-Pacific
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Asia-Pacific
Leading company profiles reveal details of key advertising market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Asia-Pacific advertising market with five year forecasts
Macroeconomic indicators provide insight into general trends within the Asia-Pacific economy
Key Questions Answered
What was the size of the Asia-Pacific advertising market by value in 2011?
What will be the size of the Asia-Pacific advertising market in 2016?
What factors are affecting the strength of competition in the Asia-Pacific advertising market?
How has the market performed over the last five years?
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 6
Market definition 6
Market analysis 6
Market Data 7
Market value 7
Market Segmentation 8
Category segmentation 8
Geography segmentation 9
Market Outlook 10
Market value forecast 10
Five Forces Analysis 11
Summary 11
Buyer power 12
Supplier power 13
New entrants 14
Threat of substitutes 15
Degree of rivalry 16
Leading Companies 17
Dentsu Inc. 17
Omnicom Group Inc. 21
WPP Group plc 24
Appendix 27
Methodology 27
Industry associations 28
Related MarketLine research 28
LIST OF TABLES
Table 1: Asia-Pacific advertising industry value: $ billion, 2007–11 7
Table 2: Asia–Pacific advertising industry category segmentation: $ billion, 2011 8
Table 3: Asia–Pacific advertising industry geography segmentation: $ billion, 2011 9
Table 4: Asia-Pacific advertising industry value forecast: $ billion, 2011–16 10
Table 5: Dentsu Inc.: key facts 17
Table 6: Dentsu Inc.: key financials ($) 18
Table 7: Dentsu Inc.: key financials (¥) 18
Table 8: Dentsu Inc.: key financial ratios 19
Table 9: Omnicom Group Inc.: key facts 21
Table 10: Omnicom Group Inc.: key financials ($) 22
Table 11: Omnicom Group Inc.: key financial ratios 22
Table 12: WPP Group plc: key facts 24
Table 13: WPP Group plc: key financials ($) 25
Table 14: WPP Group plc: key financials (£) 25
Table 15: WPP Group plc: key financial ratios 25
LIST OF FIGURES
Figure 1: Asia-Pacific advertising industry value: $ billion, 2007–11 7
Figure 2: Asia–Pacific advertising industry category segmentation: % share, by value, 2011 8
Figure 3: Asia–Pacific advertising industry geography segmentation: % share, by value, 2011 9
Figure 4: Asia-Pacific advertising industry value forecast: $ billion, 2011–16 10
Figure 5: Forces driving competition in the advertising industry in Asia-Pacific, 2011 11
Figure 6: Drivers of buyer power in the advertising industry in Asia-Pacific, 2011 12
Figure 7: Drivers of supplier power in the advertising industry in Asia-Pacific, 2011 13
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2011 14
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2011 15
Figure 10: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2011 16
Figure 11: Dentsu Inc.: revenues & profitability 19
Figure 12: Dentsu Inc.: assets & liabilities 20
Figure 13: Omnicom Group Inc.: revenues & profitability 23
Figure 14: Omnicom Group Inc.: assets & liabilities 23
Figure 15: WPP Group plc: revenues & profitability 26
Figure 16: WPP Group plc: assets & liabilities 26
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