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Advertising in Asia-Pacific

  • ID: 1961562
  • March 2015
  • 34 pages
  • MarketLine

Introduction:

Advertising in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Asia-Pacific advertising market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights:

- The advertising industry consists of agencies providing advertising, including display advertising, services.
- The Asia-Pacific advertising industry had total revenues of $30,293.2m in 2014, representing a compound annual growth rate (CAGR) of 6.8% between 2010 and 2014.
- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2014, with total revenues of $10,690.2m, equivalent to 35.3% of the industry's overall value.
- The performance of the industry is forecast to follow a similar pattern with an anticipated CAGR of 7% for the five-year period 2014 READ MORE >

Note: Product cover images may vary from those shown

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Dentsu, Inc.

Hakuhodo Incorporated

Publicis Groupe SA

WPP plc

Methodology

Industry associations

Related research

Appendix

About the publisher

List of Tables:

Table 1: Asia-Pacific advertising industry value: $ million, 2010–14

Table 2: Asia–Pacific advertising industry category segmentation: $ million, 2014

Table 3: Asia–Pacific advertising industry geography segmentation: $ million, 2014

Table 4: Asia-Pacific advertising industry value forecast: $ million, 2014–19

Table 5: Dentsu, Inc.: key facts

Table 6: Dentsu, Inc.: key financials ($)

Table 7: Dentsu, Inc.: key financials (¥)

Table 8: Dentsu, Inc.: key financial ratios

Table 9: Hakuhodo Incorporated: key facts

Table 10: Publicis Groupe SA: key facts

Table 11: Publicis Groupe SA: key financials ($)

Table 12: Publicis Groupe SA: key financials (€)

Table 13: Publicis Groupe SA: key financial ratios

Table 14: WPP plc: key facts

Table 15: WPP plc: key financials ($)

Table 16: WPP plc: key financials (£)

Table 17: WPP plc: key financial ratios

List of Figures:

Figure 1: Asia-Pacific advertising industry value: $ million, 2010–14

Figure 2: Asia–Pacific advertising industry category segmentation: % share, by value, 2014

Figure 3: Asia–Pacific advertising industry geography segmentation: % share, by value, 2014

Figure 4: Asia-Pacific advertising industry value forecast: $ million, 2014–19

Figure 5: Forces driving competition in the advertising industry in Asia-Pacific, 2014

Figure 6: Drivers of buyer power in the advertising industry in Asia-Pacific, 2014

Figure 7: Drivers of supplier power in the advertising industry in Asia-Pacific, 2014

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2014

Figure 9: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2014

Figure 10: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2014

Figure 11: Dentsu, Inc.: revenues & profitability

Figure 12: Dentsu, Inc.: assets & liabilities

Figure 13: Publicis Groupe SA: revenues & profitability

Figure 14: Publicis Groupe SA: assets & liabilities

Figure 15: WPP plc: revenues & profitability

Figure 16: WPP plc: assets & liabilities

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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