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Advertising in Italy
MarketLine, Nov 2011, Pages: 35
Introduction
Advertising in Italy industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Italy advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Highlights
-The advertising industry consists of agencies providing advertising including display advertising services. The industry value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.
-The Italian advertising industry had total revenue of $1,327.7 million in 2010, representing a compound annual rate of change (CARC) of -1% between 2006 and 2010.
-The Food, Beverage & Personal/Healthcare segment was the industry's most lucrative in 2010, with total revenue of $339.8 million, equivalent to 25.6% of the industry's overall value.
-The performance of the industry is forecast to accelerate, with an anticipated compound annual growth rate (CAGR) of 1% for the five-year period 2010 - 2015, which is expected to drive the industry to a value of $1,396.3 million by the end of 2015.
Features
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Italy
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Italy
Leading company profiles reveal details of key advertising market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Italy advertising market with five year forecasts
Macroeconomic indicators provide insight into general trends within the Italy economy
Key Questions Answered
What was the size of the Italy advertising market by value in 2010?
What will be the size of the Italy advertising market in 2015?
What factors are affecting the strength of competition in the Italy advertising market?
How has the market performed over the last five years?
Who are the top competitiors in Italy's advertising market?
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