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Video Games In Mexico
Euromonitor International, Dec 2011, Pages: 21
Mexico is the most significant country for video games sales in Latin America. The country also experienced continuous strong annual sales growth during the review period at above 10% and, before 2009, even above 20%. Dynamic growth was thanks a combination of several facts, including effective negotiations between producers and retailers expanding product availability. Sales also benefited from the use of promotions and the offer of financing options for consumers.
The Video Games in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Video Games Hardware, Video Games Software.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Video Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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