RTD Mixed Spirit Production in the US - Industry Research Report

On the go: Expanding disposable income will boost consumers' willingness to purchase RTD mixed spirits.

RTD mixed spirits producers have significantly expanded their product lines over the past five years and have heavily emphasized their marketing toward young consumers. Innovative marketing practices and new flavor profiles have skyrocketed RTD mixed spirits sales in recent years, but seasonal demand and rising wage costs have stifled profit margins. It is estimated that industry revenue has increased at a CAGR of 16.1% to $7.2 billion over the past five years. Inflationary pressures are expected to mitigate growth in 2023, with revenue falling an estimated 0.3%.

Ready-to-drink (RTD) mixed spirit producers manufacture premixed, RTD alcoholic cocktails. Revenue is generated through the sale of packaged single and multiserving bottles of RTD cocktails that are fit for consumption immediately after purchase. While RTD mixed spirit production includes flavored malt beverages, it excludes other forms of flavored beer, alcoholic ciders, RTD forms of flavored wine and nonalcoholic drink mixers.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.