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Wine in Brazil

MarketLine, March 2012, Pages: 30

Introduction

Wine in Brazil industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Brazil wine market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

-The wine market consists of retail sale of champagne, fortified wine, sparkling wine and still wine. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Market volume represents the total volume of wine consumed in millions of liters. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.

-The Brazilian wine market is expected to generate total revenue of $3,815.8 million in 2011, representing a compound annual growth rate (CAGR) of 3.8% between 2007 and 2011.

-Market consumption volumes are forecast to increase with a CAGR of 1.9% between 2007 and 2011, to reach a total of 375.9 million liters in 2011.

-The performance of the market is forecast to decelerate, with an anticipated CAGR of 3.8% for the five-year period 2011 - 2016, which is expected to drive the market to a value of $4,589.7 million by the end of 2016.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the wine market in Brazil

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the wine market in Brazil

Leading company profiles reveal details of key wine market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Brazil wine market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Brazil economy

Key Questions Answered

What was the size of the Brazil wine market by value in 2011?

What will be the size of the Brazil wine market in 2016?

What factors are affecting the strength of competition in the Brazil wine market?

How has the market performed over the last five years?

Who are the top competitiors in Brazil's wine market?

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Market analysis 7
MARKET DATA 8
Market value 8
Market volume 9
MARKET SEGMENTATION 10
Category segmentation 10
Geography segmentation 11
Market share 12
Market distribution 13
MARKET OUTLOOK 14
Market value forecast 14
Market volume forecast 15
FIVE FORCES ANALYSIS 16
Summary 16
Buyer power 17
Supplier power 18
New entrants 19
Threat of substitutes 20
Degree of rivalry 21
LEADING COMPANIES 22
Miolo Wine Group 22
Vinicola Salton 23
Casa Di Conti Ltd. 24
Cooperativa Vinícola Aurora Ltda 25
MACROECONOMIC INDICATORS 26
Country Data 26
APPENDIX 28
Methodology 28
Industry associations 29
Related MarketLine research 29

LIST OF TABLES
Table 1: Brazil wine market value: $ million, 2007–11(e) 8
Table 2: Brazil wine market volume: million liters, 2007–11(e) 9
Table 3: Brazil wine market category segmentation : $million, by value, 2011(e) 10
Table 4: Brazil wine market geography segmentation : $million, by value, 2011(e) 11
Table 5: Brazil wine market share: % share, by volume, 2011(e) 12
Table 6: Brazil wine market distribution: % share, by volume, 2011(e) 13
Table 7: Brazil wine market value forecast: $ million, 2011–16 14
Table 8: Brazil wine market volume forecast: million liters, 2011–16 15
Table 9: Miolo Wine Group: key facts 22
Table 10: Vinicola Salton: key facts 23
Table 11: Casa Di Conti Ltd.: key facts 24
Table 12: Cooperativa Vinícola Aurora Ltda: key facts 25
Table 13: Brazil size of population (million), 2007–11 26
Table 14: Brazil GDP (constant 2000 prices, $ billion), 2007–11 26
Table 15: Brazil GDP (current prices, $ billion), 2007–11 26
Table 16: Brazil inflation, 2007–11 26
Table 17: Brazil consumer price index (absolute), 2007–11 27
Table 18: Brazil exchange rate, 2007–11 27

LIST OF FIGURES
Figure 1: Brazil wine market value: $ million, 2007–11(e) 8
Figure 2: Brazil wine market volume: million liters, 2007–11(e) 9
Figure 3: Brazil wine market category segmentation : % share, by value, 2011(e) 10
Figure 4: Brazil wine market geography segmentation : % share, by value, 2011(e) 11
Figure 5: Brazil wine market share: % share, by volume, 2011(e) 12
Figure 6: Brazil wine market distribution: % share, by volume, 2011(e) 13
Figure 7: Brazil wine market value forecast: $ million, 2011–16 14
Figure 8: Brazil wine market volume forecast: million liters, 2011–16 15
Figure 9: Forces driving competition in the wine market in Brazil, 2011 16
Figure 10: Drivers of buyer power in the wine market in Brazil, 2011 17
Figure 11: Drivers of supplier power in the wine market in Brazil, 2011 18
Figure 12: Factors influencing the likelihood of new entrants in the wine market in Brazil, 2011 19
Figure 13: Factors influencing the threat of substitutes in the wine market in Brazil, 2011 20
Figure 14: Drivers of degree of rivalry in the wine market in Brazil, 2011 21

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