+353-1-416-8900REST OF WORLD
1-800-526-8630U.S. (TOLL FREE)

Wine in Brazil

  • ID: 64090
  • Report
  • June 2016
  • Region: Brazil
  • 36 Pages
  • Euromonitor International
1 of 5
Wine total sales were negatively impacted by the economic slowdown in 2015, combined with the shrinking available income among a great majority of Brazilian consumers. As the product is perceived to be, by many, a non-essential item, other products and alcoholic drinks types seemed to be prioritised over wine - this is the case for beers and cider/perry especially, which are considered cheaper alternatives for wine in Brazil.

The Wine in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Wine market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 5

Loading
LOADING...

3 of 5
WINE IN BRAZIL

June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2010-2015
Table 2 Sales of Wine by Category: Total Value 2010-2015
Table 3 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 4 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
Table 11 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2010-2015
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 15 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 16 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 17 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 18 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2012-2015
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2012-2015
Table 28 Production, Imports and Exports of Wine: Total Volume 2009-2014
Table 29 Imports of Wine by Country of Origin: Total Volume 2009-2014
Table 30 Imports of Wine by Country of Origin: Total Value 2009-2014
Table 31 Exports of Wine by Country of Destination: Total Volume 2009-2014
Table 32 Exports of Wine by Country of Destination: Total Value 2009-2014
Table 33 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 34 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 35 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 36 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020
Crs Brands Indústria & Comércio Ltda in Alcoholic Drinks (brazil)
Strategic Direction
Key Facts
Summary 1 CRS Brands Indústria & Comércio Ltda: Key Facts
Competitive Positioning
Summary 2 CRS Brands Indústria & Comércio Ltda: Competitive Position 2015
Executive Summary
Unfavourable Economic Situation Negatively Affects Sales of Alcoholic Drinks
Drink Less, Drink Better: Premium Beer Brands Continue To Perform Well
A Diversified Portfolio Is the Main Strategy for Maintaining Sales
the Offering of Discounts and Promotions Drives the Performance of Distinct Distribution Channels
Future Performance Will Be Hindered by A Slower On-trade Recovery
Key Trends and Developments
the Polarisation of the Vodka Category: Differentiation Is Key in the Forecast Period
New Distribution Channels for Craft Beers Emerge in Brazil: Barber Shops
Craft Beer As A Gift; Growlers As the Wrapping
Key New Product Launches
Market Background
Legislation
Table 37 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 38 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 39 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 40 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 41 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 42 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers
Table 43 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Table 44 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 45 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 46 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 47 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 48 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 49 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 50 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 51 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 52 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 53 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 54 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 55 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 56 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 57 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 58 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 59 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 60 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Sources
Summary 4 Research Sources
Note: Product cover images may vary from those shown
4 of 5
Ypióca Agroindustrial Ltda
Cervejarias Kaiser Brasil SA
AMBEV – CIA de Bebidas das Americas
VitivinÍcola Cereser SA
Vinhos Salton Indústria e Comércio S/A
Companhia Müller de Bebidas
Companhia Müller de Bebidas
Primo Schincariol Indústria de Cervejas e Refrigerantes SA
Cooperativa Vinícola Aurora Ltda
Note: Product cover images may vary from those shown
5 of 5
Note: Product cover images may vary from those shown
Adroll
adroll