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Gardening in Romania

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    Report

  • 20 Pages
  • May 2023
  • Region: Romania
  • Euromonitor International
  • ID: 2145427
Gardening saw accelerated value growth in 2022 over the previous year as it continued to grow in popularity as a hobby in Romania. During the pandemic, Romanians, isolated at home, sought a greater connection with nature. In 2022, this resulted in an increase in demand (at constant 2022 prices), in spite of double-digit inflation, caused by the energy crisis stemming from the war in Ukraine.

The analyst's Gardening in Romania report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term

Product Coverage:
Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Gardening market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

GARDENING IN ROMANIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Gardening registers healthy growth in 2022
  • Grow-your-own trend boosts demand for horticulture
  • Launch of horticulture kits aimed at children
PROSPECTS AND OPPORTUNITIES
  • Climate change fuels further growth
  • E-commerce gains further value share
CATEGORY DATA
  • Table 1 Sales of Gardening by Category: Value 2017-2022
  • Table 2 Sales of Gardening by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Gardening: % Value 2018-2022
  • Table 4 LBN Brand Shares of Gardening: % Value 2019-2022
  • Table 5 Distribution of Gardening by Format: % Value 2017-2022
  • Table 6 Forecast Sales of Gardening by Category: Value 2022-2027
  • Table 7 Forecast Sales of Gardening by Category: % Value Growth 2022-2027
HOME AND GARDEN IN ROMANIA
EXECUTIVE SUMMARY
  • Home and garden in 2022: The big picture
2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 8 Sales of Home and Garden by Category: Value 2017-2022
  • Table 9 Sales of Home and Garden by Category: % Value Growth 2017-2022
  • Table 10 NBO Company Shares of Home and Garden: % Value 2018-2022
  • Table 11 LBN Brand Shares of Home and Garden: % Value 2019-2022
  • Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2017-2022
  • Table 13 Distribution of Home and Garden by Format: % Value 2017-2022
  • Table 14 Distribution of Home and Garden by Format and Category: % Value 2022
  • Table 15 Forecast Sales of Home and Garden by Category: Value 2022-2027
  • Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources