Gardening in Italy

Despite seeing decline in 2022, the gardening category continued to register a significantly higher level of value sales than before the onset of the COVID-19 crisis. The pandemic brought a marked rise in demand for gardening products as consumers spent considerably more time at home than usual, with little opportunity for engaging in pastimes beyond the domestic environment. Moreover, consumers were eager to find pastimes that brought calmness and a sense of control.

The analyst's Gardening in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term

Product Coverage:
Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Gardening market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.