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Mobile Phones in Morocco Product Image

Mobile Phones in Morocco

  • ID: 2165686
  • November 2014
  • Region: Morocco
  • 18 pages
  • Euromonitor International

Strong price competition fuelled growth for mobile phones at the end of the review period, among service providers in addition to among retailers and producers. Leading telecommunications company Maroc Telecom notably reduced the cost of its subscriptions by 27% in 2013, encouraging more consumers to opt for mobile phone subscriptions or to trade up to price plans including data. This trend thus fuelled growth for both feature phones and smartphones in the year.

The Mobile Phones in Morocco report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Mobile Phones market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

MOBILE PHONES IN MOROCCO

November 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Category: Volume 2008-2013
Table 2 Sales of Mobile Phones by Category: Value 2008-2013
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2008-2013
Table 4 Sales of Mobile Phones by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Mobile Phones: % Volume 2009-2013
Table 6 LBN Brand Shares of Mobile Phones: % Volume 2010-2013
Table 7 Distribution of Mobile Phones by Format: % Volume 2008-2013
Table 8 Forecast Sales of Mobile Phones by Category: Volume 2013-2018
Table 9 Forecast Sales of Mobile Phones by Category: Value 2013-2018
Table 10 Forecast Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 11 Forecast Sales of Mobile Phones by Category: % Value Growth 2013-2018
Executive Summary
Strong Review Period Growth Due To Rising Income Levels and Government Initiatives
Smartphones and Tablets Soar As More Consumers Go Online
Sales Continue To Be Dominated by Multinationals
Electronics and Appliance Specialist Retailers Fuel Growth
Forecast Period Growth Driven by Multifunctional Products With Internet Connectivity
Key Trends and Developments
Government Fuels Growth With Maroc Numeric 2013 and Strong Infrastructure Investment
Consumers Increasingly Sharing and Shopping Online
Rural Sales Hindered by Low Incomes, Low Literacy Rates and Lack of Retail Development
Electronics and Appliance Specialist Retailers Fuel Growth Via Price Competition and Credit Offering
Market Data
Table 12 Sales of Consumer Electronics by Category: Volume 2008-2013
Table 13 Sales of Consumer Electronics by Category: Value 2008-2013
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2008-2013
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2008-2013
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2009-2013
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2010-2013
Table 18 Distribution of Consumer Electronics by Format: % Volume 2008-2013
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2013-2018
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2013-2018
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 1 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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