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Sports Nutrition in Georgia

Euromonitor International, May 2012, Pages: 20

Until 2011, sales of sports nutrition in Georgia were irregular and looked more like a trial. In 2011, the offer remained small with only several brands present, and only in the segments of powder and non-protein products with total value sales comprising GEL80,000.

The Sports Nutrition in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Non-Protein Products, Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Sports Nutrition market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

SPORTS NUTRITION IN GEORGIA
Euromonitor International
May 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sports Nutrition: Value 2006-2011
Table 2 Sales of Sports Nutrition: % Value Growth 2006-2011
Table 3 Sports Nutrition Company Shares 2007-2011
Table 4 Sports Nutrition Brand Shares 2008-2011
Table 5 Forecast Sales of Sports Nutrition: Value 2011-2016
Table 6 Forecast Sales of Sports Nutrition: % Value Growth 2011-2016
Executive Summary
Growth After Economic Crisis
Appearance of Private Label in Georgian Consumer Health
2011 Reveals Concentration of Key Brands
Vending Sales Start To Emerge in Georgia
No Significant Growth Is Forecast for Consumer Health
Key Trends and Developments
Increased Competition in Georgian Consumer Health Restricts Unit Price Growth
Exchange Rate Fluctuations Affect Price Growth
Local Manufacturers Are Gaining Strength
Sports Nutrition Emerges in Georgia
Private Label Enters Georgian Consumer Health
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 8 Life Expectancy at Birth 2006-2011
Market Data
Table 9 Sales of Consumer Health by Category: Value 2006-2011
Table 10 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 11 Consumer Health Company Shares 2007-2011
Table 12 Consumer Health Brand Shares 2008-2011
Table 13 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010
Table 15 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Sources
Summary 1 Research Sources

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