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Carbonates in Greece
Euromonitor International, April 2011, Pages: 33
Health and wellness trends are clearly the drivers in carbonates. A move towards low calorie products, or healthier types of carbonates i.e. orange carbonates instead of cola, and health and wellness-positioned product launches, namely Verdia and Ivi Fruitea, indicate that the Greek consumers are looking for ‘better for you’ products. The trend is mostly evident in urban areas, among the 25-40-year-old group, while it is primarily driven by the female population.
The Carbonates in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Cola Carbonates, Non-Cola Carbonates.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Carbonates market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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