Colour Cosmetics in Brazil

Euromonitor International, June 2012, Pages: 45

The franchised company Botica Comercial Farmacêutica (O Boticário) saw the biggest increase in 2011, with growth of two percentage points in value share. After the launch of Make B in 2010, Botica (O Boticário) emphasised its masstige position mainly in fashion weeks, besides investing significant resources to promote the brand. The company invested R$26 million in a new autumn/winter 2012 make-up collection for Make B, shown during the 32nd edition São Paulo Fashion Week (SPFW) in January...

The Colour Cosmetics in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Colour Cosmetics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

COLOUR COSMETICS IN BRAZIL
Euromonitor International
June 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Colour Cosmetics by Category: Value 2006-2011
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2006-2011
Table 3 Colour Cosmetics Company Shares 2007-2011
Table 4 Colour Cosmetics Brand Shares by GBN 2008-2011
Table 5 Eye Make-up Brand Shares by GBN 2008-2011
Table 6 Facial Make-up Brand Shares by GBN 2008-2011
Table 7 Lip Products Brand Shares by GBN 2008-2011
Table 8 Nail Products Brand Shares by GBN 2008-2011
Table 9 Colour Cosmetics Premium Brand Shares by GBN 2008-2011
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2011-2016
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2011-2016
Avon Cosméticos Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 1 Avon Cosméticos Ltda: Key Facts
Summary 2 Avon Cosméticos Ltda: Operational Indicators
Company Background
Production
Summary 3 Avon Cosméticos Ltda: Production Statistics 2010
Competitive Positioning
Summary 4 Avon Cosméticos Ltda: Competitive Position 2011
Botica Comercial Farmacêutica Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 5 Botica Comercial Farmacêutica Ltda: Key Facts
Summary 6 Botica Comercial Farmacêutica Ltda: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 7 Botica Comercial Farmacêutica Ltda: Private Label Portfolio
Competitive Positioning
Summary 8 Botica Comercial Farmacêutica Ltda: Competitive Position 2011
Hypermarcas SA in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 9 Hypermarcas SA: Key Facts
Summary 10 Hypermarcas SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Hypermarcas SA: Competitive Position 2011
Natura Cosméticos SA in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 12 Natura Cosméticos SA: Key Facts
Summary 13 Natura Cosméticos SA: Operational Indicators
Company Background
Production
Summary 14 Natura Cosméticos SA: Production Statistics 2010
Competitive Positioning
Summary 15 Natura Cosméticos SA: Competitive Position 2011
Executive Summary
Growth Slows in Beauty and Personal Care in Brazil
Leading Direct Sellers Face Major Disruptions
the Leading Beauty Specialist Retailer Presents Healthy Growth
Health and Beauty Retailers Gains Share of Distribution
Brazil May Have Lost Some of Its Shine, But A Positive Outlook Remains for 2011-2016
Key Trends and Developments
Competitive Environment
Acquisitions Positively Impact Beauty and Personal Care in Brazil
Recent Concentration in Parapharmacies/drugstores Favours Sales of Beauty and Personal Care Products
Teenagers Is An Emerging Group Within Beauty and Personal Care
Despite Single-digit Growth in Local Currency in 2011, Brazil Leads Value Growth Within Bric Countries
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 14 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 15 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 16 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 17 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 18 Beauty and Personal Care Brand Shares by GBN 2008-2011
Table 19 Penetration of Private Label by Category 2006-2011
Table 20 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 21 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 24 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 25 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Appendix
Definitions
Sources
Summary 16 Research Sources

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