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Fragrances in Morocco
Euromonitor International, June 2011, Pages: 23
Mass fragrances performed better than premium fragrances in 2010 due to the economic slowdown in Morocco, which caused consumers to choose lower-priced items. This represented a significant change as sales of premium fragrances increased at a much faster rate than mass fragrances from 2004. However, the trend has changed since 2009, as the economic downturn caused consumers to become very cautious and drove them towards mass products.
The Fragrances in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Fragrances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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