+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Beer in New Zealand

  • PDF Icon

    Report

  • 30 Pages
  • June 2023
  • Region: New Zealand
  • Euromonitor International
  • ID: 221637
As New Zealand emerges from the COVID-19 pandemic, the performance of beer was characterised by strong growth in two key categories - ales and non-alcoholic beers, with both categories recording double digit growth.

The analyst's Beer in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BEER IN NEW ZEALANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Premiumisation takes hold once again
  • Millennials drive growth in better-for-you beer
  • On-trade channel bounces back, but COVID-19 hangover prevents full recovery
PROSPECTS AND OPPORTUNITIES
  • CO2 shortage impacts local supply
  • Rising costs to drive further unit price growth
  • High levels of innovation expected to drive volume growth
  • CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 1 Lager by Price Band 2022
  • Table 1 Number of Breweries 2017-2022
CATEGORY DATA
  • Table 2 Sales of Beer by Category: Total Volume 2017-2022
  • Table 3 Sales of Beer by Category: Total Value 2017-2022
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 5 Sales of Beer by Category: % Total Value Growth 2017-2022
  • Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
  • Table 7 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 10 Sales of Beer by Craft vs Standard 2017-2022
  • Table 11 GBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 12 NBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 13 LBN Brand Shares of Beer: % Total Volume 2019-2022
  • Table 14 Forecast Sales of Beer by Category: Total Volume 2022-2027
  • Table 15 Forecast Sales of Beer by Category: Total Value 2022-2027
  • Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
  • Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN NEW ZEALAND
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Summary 2 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
  • Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 20 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 4 Research Sources