|
|
 |
|
Viewing report
|
|
|
|
Beer In New Zealand
Euromonitor International, Jan 2012, Pages: 44
Despite remaining the most popular alcoholic drink in New Zealand, total volume sales of beer decreased in 2011, dropping by 1%. Nonetheless premium and craft beer sales improved during the year, reflected in several new product developments within the category. Furthermore consumers switched away from beer to wine to take advantage of the over-supply of wine while the trend towards entertaining at home remained strong during 2011.
The Beer in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
|
|
|
|
