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Bottled Water in New Zealand

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    Report

  • 35 Pages
  • January 2026
  • Region: New Zealand
  • Euromonitor International
  • ID: 221640
Off-trade volume sales of bottled water returned to low positive growth in New Zealand in 2025, in an improvement from the negative slump seen in 2024. This indicates a stabilising demand in line with gradually easing inflationary pressures, alongside bottled water benefitting from health and wellness trends.

This Bottled Water in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bottled Water market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Bottled water sees a return to low volume growth, reflecting stabilising demand
INDUSTRY PERFORMANCE
  • Bottled water sales led by sparkling flavour innovations and value-driven hydration
  • Functional and sparkling flavoured bottled water attract consumer attention, competing with sports drinks and carbonates
WHAT’S NEXT?
  • Bottled water sales set to rise over the forecast period, with functional and sparkling flavoured options remaining popular
  • Digital and technology adoption to underpin efficiency, sustainability and on-the-go occasions
  • Health and wellness trends will drive growth through functional upgrades and everyday hydration
COMPETITIVE LANDSCAPE
  • Coca-Cola maintains its leadership over NZ Drinks due to strength of its overall portfolio
  • Aqa Lite continues to benefit from multiple strategies in sparkling flavoured bottled water
CHANNELS
  • Supermarkets maintains strongest distribution channel lead
  • E-commerce continues to grow, supported by digitally enabled convenience and forecourt retail
CATEGORY DATA
  • Table 1 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
  • Table 2 Off-trade Sales of Bottled Water by Category: Value 2020-2025
  • Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
  • Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
  • Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
  • Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
  • Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
  • Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
  • Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTSSOFT DRINKS IN NEW ZEALAND
EXECUTIVE SUMMARY
  • Volume sales see an uptick thanks to stabilising economic factors
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Health and wellness trends become the defining structural driver of soft drinks in New Zealand
  • Flavour innovation remains a critical driver of differentiation in soft drinks
  • Sustainability trends continue to rise across New Zealand’s soft drinks market
WHAT’S NEXT?
  • An ongoing positive performance driven by an improving economy and health-led trends
  • Future innovations will be backed by science-led claims
  • Distribution will become more strategic over the forecast period
COMPETITIVE LANDSCAPE
  • Coca-Cola Amatil (NZ) Ltd maintains its overall company lead thanks to myriad strengths
  • Allpress Espresso benefits from translation café-style coffee into a RTD offer
CHANNELS
  • Supermarkets maintains leading distribution channel place
  • Warehouse clubs and retail e-commerce continue to grow
  • Foodservice vs retail split
  • Fountain sales in New Zealand
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources