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Cider/Perry In China
Euromonitor International, Dec 2011, Pages: 45
Cider witnessed 7% volume growth in 2011 to reach sales of 47,390 litres. Cider is mainly used at some on-trade occasions, like banquets, wedding ceremonies and business dinners in China. According to trade sources, most domestic cider manufacturers produce cider to expand their product line and as a complement to their mainstream product portfolios. In 2010, a new international cider brand, Berentzen, from Germany, entered the Chinese market. During EXPO Shanghai in 2010, as an alcoholic...
The Cider/Perry in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Cider/Perry market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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