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Colour Cosmetics in Portugal
Euromonitor International, Sep 2011, Pages: 30
Brand name remained an important driver in colour cosmetics. If colour cosmetics presented a positive growth in 2010, the trend was downward compared to 2009. This is due to the impact of the economic crisis that forced consumers to re-evaluate their spending. In order to boost sales, manufacturers invested in advertising and innovation. However, due to their direct application to the skin, quality remains very important to Portuguese consumers. This is especially the case with regard to...
The Colour Cosmetics in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Colour Cosmetics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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