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Colour Cosmetics in Greece
Euromonitor International, May 2011, Pages: 33
The year 2010 was marked by a considerable shift of consumer attitudes towards more rational purchases and value-for-money choices. Colour cosmetics has historically been a rather spontaneous category and not very price sensitive, yet the recession in Greece has had a significant impact on consumer behaviour. Manufacturers and retailers have started making discounts and offers even to premium ranges whilst TV advertisements have also focused on product prices or mentioned an offer. In terms of...
The Colour Cosmetics in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Colour Cosmetics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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