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Deodorants in Argentina


Description: Having shown a marginal increase in 2009, deodorants volume sales grew by 5% in 2010, while current value growth remained unchanged at 20%. Aside from improvements in the Argentine economy, this performance was underpinned by new launches, marketing campaigns and retail price promotions. Price promotions played a key role in driving volume sales growth, as prices for deodorants products rose significantly due to high inflation. In addition to price increases, current value growth was bolstered...

The Deodorants in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Deodorants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.


Contents: Deodorants in Argentina
Euromonitor International
May 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2005-2010
Table 2 Sales of Deodorants by Category: % Value Growth 2005-2010
Table 3 Deodorants Premium Vs Mass % Analysis 2005-2010
Table 4 Deodorants Company Shares 2006-2010
Table 5 Deodorants Brand Shares by GBN 2007-2010
Table 6 Forecast Sales of Deodorants by Category: Value 2010-2015
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2010-2015
Table 8 Forecast Deodorants Premium Vs Mass % Analysis 2010-2015
Matiz SA in Beauty and Personal Care (argentina)
Strategic Direction
Key Facts
Summary 1 Matiz SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Matiz SA: Competitive Position 2010
Naturel SA in Beauty and Personal Care (argentina)
Strategic Direction
Key Facts
Summary 3 Naturel SA: Key Facts
Company Background
Production
Summary 4 Naturel SA: Production Statistics 2010
Competitive Positioning
Summary 5 Naturel SA: Competitive Position 2010
Executive Summary
Supermarkets/hypermarkets Promotions Help To Sustain Demand in 2010
Male Consumers Respond Positively To Products With Multiple Functions
Stable Exchange Rate Bolsters Demand for Imported Premium Products
Anti-aging Cosmetics Prove Increasingly Popular With Argentine Women
Economic Improvements Will Drive Positive Forecast Period Performance
Key Trends and Developments
Retail Promotions Help To Sustain Demand Amidst Rapidly Rising Inflation
Men's Grooming Products Continue To Gain Popularity in Argentina
Protectionist Policies Hurt Local Beauty and Personal Care Producers
Argentine Women Embrace Products With Anti-ageing Effects
High Inflation Leads Argentine Consumers To Rationalise Their Spending
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2005-2010
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
Table 11 Sales of Premium Cosmetics by Category: Value 2005-2010
Table 12 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
Table 13 Beauty and Personal Care Company Shares by NBO 2006-2010
Table 14 Beauty and Personal Care Company Shares by GBO 2006-2010
Table 15 Beauty and Personal Care Brand Shares by GBN 2007-2010
Table 16 Penetration of Private Label by Category 2005-2010
Table 17 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
Table 18 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 21 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015
Table 22 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015
Definitions
Sources
Summary 6 Research Sources




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