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Deodorants in Brazil Product Image

Deodorants in Brazil

  • Published: August 2013
  • Region: Brazil
  • 40 Pages
  • Euromonitor International

Deodorants continued to be favoured by the introduction of new variants from leading companies, available mainly in spray and roll-on formats, promising high performance. Almost all types are antiperspirant products. For instance, in 2013 Unilever launched Rexona Women with a new formula, whose Montionsense technology is activated by movement, while BDF Nivea introduced a new version for Nivea Deodorant Stress Protect, offering extra protection during stressful situations.

The Deodorants in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Deodorants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

DEODORANTS IN BRAZIL

August 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2007-2012
Table 2 Sales of Deodorants by Category: % Value Growth 2007-2012
Table 3 Sales of Deodorants by Premium Vs Mass: % Value Analysis 2007-2012
Table 4 Deodorants NBO Company Shares by Value 2008-2012
Table 5 Deodorants LBN Brand Shares by Value 2009-2012
Table 6 Forecast Sales of Deodorants by Category: Value 2012-2017
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2012-2017
Table 8 Forecast Sales of Deodorants by Premium Vs Mass % Value Analysis 2012-2017
Avon Cosméticos Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 1 Avon Cosméticos Ltda: Key Facts
Summary 2 Avon Cosméticos Ltda: Operational Indicators
Company Background
Production
Summary 3 Avon Cosméticos Ltda: Production Statistics 2012
Competitive Positioning
Summary 4 Avon Cosméticos Ltda: Competitive Position 2012
Botica Comercial Farmacêutica Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 5 Botica Comercial Farmacêutica Ltda: Key Facts
Summary 6 Botica Comercial Farmacêutica Ltda: Operational Indicators
Company Background
Internet Strategy
Competitive Positioning
Summary 7 Botica Comercial Farmacêutica Ltda: Competitive Position 2012
Colgate-Palmolive Indústria E Comércio Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 8 Colgate-Palmolive Indústria e Comércio Ltda: Key Facts
Company Background
Production
Summary 9 Colgate-Palmolive Indústria e Comércio Ltda: Production Statistics 2012
Competitive Positioning
Summary 10 Colgate-Palmolive Indústria e Comércio Ltda: Competitive Position 2012
Hypermarcas SA in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 11 Hypermarcas SA: Key Facts
Summary 12 Hypermarcas SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Hypermarcas SA: Competitive Position 2012
Natura Cosméticos SA in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 14 Natura Cosméticos SA: Key Facts
Summary 15 Natura Cosméticos SA: Operational Indicators
Company Background
Production
Summary 16 Natura Cosméticos SA: Production Statistics 2012
Competitive Positioning
Summary 17 Natura Cosméticos SA: Competitive Position 2012
Procter & Gamble Do Brasil SA in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 18 Procter & Gamble do Brasil SA: Key Facts
Company Background
Production
Summary 19 Procter & Gamble do Brasil SA: Production Statistics 2012
Competitive Positioning
Summary 20 Procter & Gamble do Brasil SA: Competitive Position 2012
Unilever Brasil Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 21 Unilever Brasil Ltda: Key Facts
Summary 22 Unilever Brasil Ltda: Operational Indicators
Company Background
Production
Summary 23 Unilever Brasil Ltda: Production Statistics 2012
Competitive Positioning
Summary 24 Unilever Brasil Ltda: Competitive Position 2012
Executive Summary
Beauty and Personal Care Rebounds in 2012
O Boticário: Top Selling Company
Direct Selling Companies Continue To Struggle
Health and Beauty Retailers Continue To Gain Distribution Share
Outlook Remains Optimistic
Key Trends and Developments
Manufacturers Strive To Remain Competitive
Direct Selling Losing Ground To Health and Beauty Retailers
Beauty and Personal Care Remains Resistant To Economic Slowdown
Botica: Top-selling Company in 2012
Leading Players Expand Production and Distribution in Brazil
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2007-2012
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
Table 11 Sales of Premium Cosmetics by Category: Value 2007-2012
Table 12 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
Table 13 Beauty and Personal Care GBO Company Shares by Value 2008-2012
Table 14 Beauty and Personal Care NBO Company Shares by Value 2008-2012
Table 15 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value Analysis 2007-2012
Table 17 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
Table 18 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 21 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
Table 22 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 25 Research Sources

- AVON COSMéTICOS LTDA - COSMETICS AND TOILETRIES
- BELOCAP PRODUTOS CAPILARES LTDA - COSMETICS AND TOILETRIES
- BONYPLUS INDúSTRIA E COMéRCIO, IMPORTAçãO E EXPORTAçãO DE COSMéTICOS LTDA - COSMETICS AND TOILETRIES
- BOTICA COMERCIAL FARMACêUTICA LTDA - COSMETICS AND TOILETRIES
- COLGATE-PALMOLIVE INDúSTRIA E COMéRCIO LTDA - COSMETICS AND TOILETRIES
- INDUBRASCOM INDúSTRIA BRASILEIRA DE COSMéTICOS LTDA - COSMETICS AND TOILETRIES
- JOHNSON & JOHNSON INDUSTRIAL LTDA - COSMETICS AND TOILETRIES
- NATURA COSMéTICOS SA - COSMETICS AND TOILETRIES
- NIASI SA - COSMETICS AND TOILETRIES
- PHIOTERAPHIA BIOFITOGENIA LABORATORIAL BIOTA LTDA
- PROCTER & GAMBLE DO BRASIL SA
- UNILEVER BRASIL LTDA

Note: Product cover images may vary from those shown

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