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Deodorants in Japan
Euromonitor International, Sep 2011, Pages: 39
In Japan, deodorants are basically considered as seasonal products. During the winter, consumers do not perceive them as necessary. On the other hand, when it comes to the summer, they become vital products, since Japanese consumers are extremely sensitive to their body odour. Hence, the record-breaking hot summer in 2010 led to strong growth in deodorants. Moreover, this was not only the case amongst women, but in particular amongst men, as constant growth was seen in men’s deodorants due to...
The Deodorants in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Deodorants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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