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Deodorants in the Philippines

  • ID: 555627
  • August 2015
  • Region: Philippines
  • 26 pages
  • Euromonitor International

Deodorant roll-ons continues to dominate deodorants with a value share of 42% in 2014, with deodorant sprays in second position with a value share of 31%. Being the first deodorants format introduced into the Philippines, consumers are accustomed to it, with many maintaining a preference for deodorant roll-ons despite the later introduction of new formats such as deodorant sticks and deodorant creams.

The Deodorants in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Deodorants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

DEODORANTS IN THE PHILIPPINES

August 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2009-2014
Table 2 Sales of Deodorants by Category: % Value Growth 2009-2014
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2009-2014
Table 4 NBO Company Shares of Deodorants: % Value 2010-2014
Table 5 LBN Brand Shares of Deodorants: % Value 2011-2014
Table 6 Forecast Sales of Deodorants by Category: Value 2014-2019
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2014-2019
Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2014-2019
Procter & Gamble Philippines Inc in Beauty and Personal Care (philippines)
Strategic Direction
Key Facts
Summary 1 Procter & Gamble Philippines Inc: Key Facts
Competitive Positioning
Summary 2 Procter & Gamble Philippines Inc: Competitive Position 2014
Unilever Philippines Inc in Beauty and Personal Care (philippines)
Strategic Direction
Key Facts
Summary 3 Unilever Philippines Inc: Key Facts
Competitive Positioning
Summary 4 Unilever Philippines Inc: Competitive Position 2014
Executive Summary
Beauty and Personal Care Posts Improvements in 2014
Foreign Brand Choices Continue To Increase
Unilever Philippines Inc Remains the Leader in Beauty and Personal Care
Product Development Takes Different Forms
Improved Performance Expected in the Medium Term
Key Trends and Developments
Brands Undergo Shifts and Expansions
Product Innovation Explores New Ingredients, Formats and Features
the Numbers of Foreign Brands Continue To Grow
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 5 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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Our Clients

  • L'Oréal Group
  • Firmenich SA
  • Tate & Lyle, PLC.
  • Procter & Gamble Co.
  • Aveda Corporation