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Deodorants in the Philippines Product Image

Deodorants in the Philippines

  • Published: June 2013
  • Region: Philippines
  • 30 pages
  • Euromonitor International

Deodorants continued to expand in 2012, with current value sales increasing by 3%. It should be noted that the local market is relatively mature and saturated, explaining the slow increase in sales. For a country which places emphasis on hygiene and grooming, deodorant usage is very widespread, with the consumer base spanning across the teenage and older demographics at all income levels. With the country located in the tropics, Filipino consumers see deodorants as a necessity. Value sales of...

The Deodorants in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Deodorants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

DEODORANTS IN THE PHILIPPINES
Euromonitor International
June 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2007-2012
Table 2 Sales of Deodorants by Category: % Value Growth 2007-2012
Table 3 Sales of Deodorants by Premium Vs Mass: % Value Analysis 2007-2012
Table 4 Deodorants NBO Company Shares by Value 2008-2012
Table 5 Deodorants LBN Brand Shares by Value 2009-2012
Table 6 Forecast Sales of Deodorants by Category: Value 2012-2017
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2012-2017
Table 8 Forecast Sales of Deodorants by Premium Vs Mass % Value Analysis 2012-2017
Ever Bilena Cosmetics Inc in Beauty and Personal Care (philippines)
Strategic Direction
Key Facts
Summary 1 Ever Bilena Cosmetics Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Ever Bilena Inc: Competitive Position 2012
Splash Corp in Beauty and Personal Care (philippines)
Strategic Direction
Key Facts
Summary 3 Splash Corp: Key Facts
Summary 4 Splash Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Splash Corp: Competitive Position 2012
Executive Summary
Beauty and Personal Care Sustains Moderate Growth in 2012
Manufacturers Utilise Social Media for Promotion
Multinationals Dominate Beauty and Personal Care
Traditional Grocery Retailers Is the Most Important Distribution Channel
Growth in Beauty and Personal Care Expected To Slow Down in the Forecast Period
Key Trends and Developments
Economic Growth Bolsters Demand for Beauty and Personal Care Products
Whitening Remains A Key Product Benefit Across Categories
Traditional Promotional Campaigns Embrace Social Media
Beauty Boxes Enter the Philippines
Beauty on A Budget Remains the Local Mantra
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2007-2012
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
Table 11 Sales of Premium Cosmetics by Category: Value 2007-2012
Table 12 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
Table 13 Beauty and Personal Care GBO Company Shares by Value 2008-2012
Table 14 Beauty and Personal Care NBO Company Shares by Value 2008-2012
Table 15 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value Analysis 2007-2012
Table 17 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
Table 18 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 21 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
Table 22 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017
Sources
Summary 6 Research Sources

Note: Product cover images may vary from those shown

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