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Deodorants in the Philippines Product Image

Deodorants in the Philippines

  • ID: 555627
  • July 2014
  • Region: Philippines
  • 28 pages
  • Euromonitor International

With the Philippines being a tropical country, using deodorants is an important part of daily hygiene. Deodorants increased by 6% in current retail value terms in 2013, driven by increasing usage among teens. Consumers are using these products at a younger age as odour protection. The availability of low-priced variants also made these products more affordable and accessible to lower-income consumers.

The Deodorants in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Deodorants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

DEODORANTS IN THE PHILIPPINES

July 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2008-2013
Table 2 Sales of Deodorants by Category: % Value Growth 2008-2013
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2008-2013
Table 4 NBO Company Shares of Deodorants: % Value 2009-2013
Table 5 LBN Brand Shares of Deodorants: % Value 2010-2013
Table 6 Forecast Sales of Deodorants by Category: Value 2013-2018
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2013-2018
Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2013-2018
Ever Bilena Cosmetics Inc in Beauty and Personal Care (philippines)
Strategic Direction
Key Facts
Summary 1 Ever Bilena Cosmetics Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Ever Bilena Cosmetics Inc: Competitive Position 2013
Procter & Gamble Philippines Inc in Beauty and Personal Care (philippines)
Strategic Direction
Key Facts
Summary 3 Procter & Gamble Philippines Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Procter & Gamble Philippines Inc: Competitive Position 2013
Unilever Philippines Inc in Beauty and Personal Care (philippines)
Strategic Direction
Key Facts
Summary 5 Unilever Philippines Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Unilever Philippines Inc: Competitive Position 2013
Executive Summary
Beauty and Personal Care Slightly Decelerates in 2013
Local Market Welcomes the Entry of Imported Brands
Unilever Philippines Inc Maintains Market Leadership
Sari-sari Distributors Are the Main Distribution Channels for Beauty and Personal Care Products
Beauty and Personal Care Will Experience Moderate Growth in the Medium Term
Key Trends and Developments
Beauty and Personal Care Sees Slower Growth in 2013
Imported Brands Show More Interest in the Local Market
Manufacturers Complement Traditional Marketing Campaigns With Online Efforts
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2008-2013
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Sources
Summary 7 Research Sources

Note: Product cover images may vary from those shown

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