Baby and Child-Specific Products in Germany

Euromonitor International, July 2012, Pages: 35

Naturally-positioned products is the main trend in baby care. Many parents distrust synthetic chemical ingredients, and they want to protect their babies’ and children’s skin from any possible harm, and therefore increasingly tend to buy naturally-positioned products, which often means fewer ingredients, such as baby care products “without perfume”.

Euromonitor International's Baby and Child-specific Products in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Baby and Child-specific Products market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

BABY AND CHILD-SPECIFIC PRODUCTS IN GERMANY
Euromonitor International
July 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Baby and Child-specific Products by Category: Value 2006-2011
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2006-2011
Table 3 Baby and Child-specific Products Premium Vs Mass % Analysis 2006-2011
Table 4 Baby and Child-specific Products Company Shares 2007-2011
Table 5 Baby and Child-specific Products Brand Shares 2008-2011
Table 6 Baby and Child-specific Products Premium Brand Shares 2008-2011
Table 7 Baby and Child-specific Skin Care Brand Shares 2008-2011
Table 8 Baby and Child-specific Sun Care Brand Shares 2008-2011
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2011-2016
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2011-2016
Table 11 Forecast Baby and Child-specific Products Premium Vs Mass % Analysis 2011-2016
Beiersdorf AG in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 1 Beiersdorf AG: Key Facts
Summary 2 Beiersdorf AG: Operational Indicators
Company Background
Production
Summary 3 Beiersdorf AG: Production Statistics 2011
Competitive Positioning
Summary 4 Beiersdorf AG: Competitive Position 2011
Procter & Gamble GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 5 Procter & Gamble GmbH: Key Facts
Summary 6 Procter & Gamble GmbH: Operational Indicators
Company Background
Production
Summary 7 Procter & Gamble GmbH: Production Statistics 2011
Competitive Positioning
Summary 8 Procter & Gamble GmbH: Competitive Position 2011
Summary 9 P&G Prestige Beauté GmbH: Competitive Position 2011
Unilever Deutschland GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 10 Unilever Deutschland GmbH: Key Facts
Summary 11 Unilever Deutschland GmbH: Operational Indicators
Company Background
Production
Summary 12 Unilever Deutschland GmbH: Production Statistics 2011
Competitive Positioning
Summary 13 Unilever Deutschland GmbH: Competitive Position 2011
Weleda AG in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 14 Weleda AG: Key Facts
Summary 15 Weleda AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Weleda AG: Competitive Position 2011
Executive Summary
Continued Growth for Beauty and Personal Care in 2011
Men's Grooming and Niche Sets/kits Among the Fastest Growing in 2011
Big Multinationals Lead the Market, Including Local Giants
Parapharmacies/drugstores Remain Most Popular Channel
Stagnating Future Inevitable But Pockets of Growth Remain
Key Trends and Developments
Trading Up Leads To Declining Shares for Cheap Mass Brands and Private Label
Value-added Products Grow As Consumers Seek Good Value for Their Money
Naturalness Remains Key Trend Within Beauty and Personal Care
Ageing Population Remains A Growth Opportunity
Growing Popularity of E-commerce Boosts On-line Sales
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 14 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 15 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 16 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 17 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 18 Beauty and Personal Care Brand Shares 2008-2011
Table 19 Penetration of Private Label by Category 2006-2011
Table 20 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 21 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 24 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 25 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Appendix
Definitions
Sources
Summary 17 Research Sources

Customers who bought this item also bought

• Deodorants in Germany
• Fragrances in Germany
• Consumer Trends in the Skincare Market in Germany
• Germany: Personal Hygiene/ Personal Care Industry Guide
• Colour Cosmetics in Germany
• Baby Care in Germany
• Bath and Shower in Germany
• Consumer Trends in the Haircare Market in Germany
• Sun Care in Germany
• Consumer Trends in the Fragrances Market in Germany