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Eye Care in Japan

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    Report

  • 25 Pages
  • October 2023
  • Region: Japan
  • Euromonitor International
  • ID: 221785
With the pandemic declared to be over in 2023, sales of both standard eye care and allergy eye care have benefited from increased opportunities to get out and about, a recovery in the number of inbound travellers, but also high pollen counts.

The Eye Care in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Eye Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop

Table of Contents

EYE CARE IN JAPANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Eye care continues on the path to recovery as Japan is released from the grip of the pandemic
  • LINE opens up new marketing and engagement opportunities for eye care brands
  • Growing range of solutions to eye care on offer as consumers become more demanding
PROSPECTS AND OPPORTUNITIES
  • Category maturity an obstacle to growth
  • Social and digital marketing seen as vital to future growth opportunities
  • Players could look to focus on eye health from the inside and the outside
CATEGORY DATA
  • Table 1 Sales of Eye Care by Category: Value 2018-2023
  • Table 2 Sales of Eye Care by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Eye Care: % Value 2019-2023
  • Table 4 LBN Brand Shares of Eye Care: % Value 2020-2023
  • Table 5 Forecast Sales of Eye Care by Category: Value 2023-2028
  • Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN JAPAN
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 8 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2018-2023
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
  • Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources