Eye Care in South Korea

Euromonitor International, August 2012, Pages: 28

Eye care in South Korea increased in value by 1% in 2011, rising to Won7.2 billion. Demand for artificial tears increased solidly over the review period, although almost all artificial tears in South Korea are sold through prescription due to the fact that these products qualify for the government’s state health insurance reimbursement scheme. For example, the Fresh artificial tears brand, which is manufactured by Sam Il Pharm Co Ltd, costs Won12,000 per box through retail channels, while...

Euromonitor International's Eye Care in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Eye Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

EYE CARE IN SOUTH KOREA
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Trends
Category Data
Table 1 Sales of Eye Care by Category: Value 2006-2011
Table 2 Sales of Eye Care by Category: % Value Growth 2006-2011
Table 3 Standard Eye Care by Format: % Value Breakdown 2007-2011
Table 4 Standard Eye Care by Positioning: % Value Breakdown 2007-2011
Table 5 Eye Care Company Shares by Value 2007-2011
Table 6 Eye Care Brand Shares by Value 2008-2011
Table 7 Forecast Sales of Eye Care by Category: Value 2011-2016
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2011-2016
Executive Summary
Consumer Health Shows Positive Growth in 2011 Thanks To Strong Performances in All Categories
OTC Products Are Distributed Through Grocery Retail Channels for the First Time
Existing Leading Companies Maintain To Lead Market Growth
the Popularity of Homeshopping and Grocery Retailers Increases for OTC and Dietary Supplements
Growth in Expected in Consumer Health Based on the Good Performance of Dietary Supplements
Key Trends and Developments
Consumer Health Continued To Show Strong Growth Rate in 2011
the Distribution of OTC Spreads From Health and Beauty Retailers To Grocery Retailers
Marketing Activities Which Focus on Consumers Continue To Increase
Increasing Numbers of Big Players Enter Nutritional Supplement Categories
Non-store Retailing Continues To Record A Good Performance in Consumer Health
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 10 Life Expectancy at Birth 2006-2011
Market Data
Table 11 Sales of Consumer Health by Category: Value 2006-2011
Table 12 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 13 Consumer Health Company Shares 2007-2011
Table 14 Consumer Health Brand Shares 2008-2011
Table 15 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 16 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
Table 17 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC - Switches 2010-2011
Definitions
Sources
Summary 2 Research Sources

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