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Spirits In China

Euromonitor International, Dec 2011, Pages: 64


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A revised road traffic safety law took effect from 1 May 2011. According to the amendment, drink drivers in China faced more severe punishment, eg revocation of their driver's licence. Following the revocation, drivers would have to wait five years to recover the licence, according to the amendment. In light of the strict regulations introduced by the government and their strong publicity in the media, people chose to call taxis or hire a temporary driver when drinking. However, according to...

The Spirits in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Spirits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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