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Writing Instruments in South Korea

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    Report

  • 18 Pages
  • November 2022
  • Region: South Korea
  • Euromonitor International
  • ID: 2237104
The pandemic and subsequent restrictions on mobility meant that students were unable to attend school over a prolonged period, as the government closed schools to ensure pupils’ safety. However, starting in March 2022, most students started to return to school. Unlike at the beginning of the pandemic, the government did not pursue any mandatory closures, with decisions being taken by local districts depending on virus case numbers for each school.

The Writing Instrumentsin South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Writing Instruments market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

WRITING INSTRUMENTS IN SOUTH KOREA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Demand for writing instruments continues to rise in 2022 as students return to school
  • Inflation hits writing instruments
  • Pens strongest performer in 2022, driven by roller ball options

PROSPECTS AND OPPORTUNITIES
  • Brands enter unique collaborations to create interest
  • Reverse thinking strategy of key category players
  • Minimalism becomes a trend in local writing instruments

CATEGORY DATA
  • Table 1 Sales of Writing Instruments by Category: Volume 2017-2022
  • Table 2 Sales of Writing Instruments by Category: Value 2017-2022
  • Table 3 Sales of Writing Instruments by Category: % Volume Growth 2017-2022
  • Table 4 Sales of Writing Instruments by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Writing Instruments: % Value 2018-2022
  • Table 6 LBN Brand Shares of Writing Instruments: % Value 2019-2022
  • Table 7 Distribution of Writing Instruments by Format: % Value 2017-2022
  • Table 8 Forecast Sales of Writing Instruments by Category: Volume 2022-2027
  • Table 9 Forecast Sales of Writing Instruments by Category: Value 2022-2027
  • Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2022-2027
  • Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2022-2027

PERSONAL ACCESSORIES IN SOUTH KOREA

EXECUTIVE SUMMARY
  • Personal accessories in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for personal accessories?

MARKET DATA
  • Table 12 Sales of Personal Accessories by Category: Volume 2017-2022
  • Table 13 Sales of Personal Accessories by Category: Value 2017-2022
  • Table 14 Sales of Personal Accessories by Category: % Volume Growth 2017-2022
  • Table 15 Sales of Personal Accessories by Category: % Value Growth 2017-2022
  • Table 16 NBO Company Shares of Personal Accessories: % Value 2018-2022
  • Table 17 LBN Brand Shares of Personal Accessories: % Value 2019-2022
  • Table 18 Distribution of Personal Accessories by Format: % Value 2017-2022
  • Table 19 Forecast Sales of Personal Accessories by Category: Volume 2022-2027
  • Table 20 Forecast Sales of Personal Accessories by Category: Value 2022-2027
  • Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2022-2027
  • Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES
  • Summary 1 Research Sources