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Colour Cosmetics in Venezuela
Euromonitor International, June 2011, Pages: 30
Following the trend initiated in 2008, Venezuelans decreased their purchases of premium brands in 2010. Although still desired by most women, brands such as Clinique, Lancôme and Elizabeth Arden are simply out of their financial reach given the adverse economic conditions faced by Venezuelan households. Since brand loyalty tends to be low in colour cosmetics, many women traded down from premium to mass products or purchased their favourite premium brands less frequently. In fact, the consumer...
The Colour Cosmetics in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Colour Cosmetics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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