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Hair Care in Australia
Euromonitor International, Aug 2011, Pages: 29
In 2010 with increased focus on saving rather than spending owing to the unstable economic environment consumers sought value for money in mass hair care and their needs were met and often exceeded. With the introduction of salon quality mass products in supermarkets outlets, users of products in premium hair care were compelled to trade down to mass products. At the same time, the creation of value added products, in particular salon quality products, in mass hair care prompted the users of...
The Hair Care in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hair Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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