+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Mobile Social Networking: Global Strategic Business Report

  • PDF Icon

    Report

  • 259 Pages
  • April 2024
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 2255373

Global Mobile Social Networking Market to Reach $82.9 Billion by 2030

The global market for Mobile Social Networking estimated at US$53.1 Billion in the year 2022, is projected to reach a revised size of US$82.9 Billion by 2030, growing at a CAGR of 5.7% over the analysis period 2022-2030.

The U.S. Market is Estimated at $14.5 Billion, While China is Forecast to Grow at 10.3% CAGR

The Mobile Social Networking market in the U.S. is estimated at US$14.5 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$19.5 Billion by the year 2030 trailing a CAGR of 10.3% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 1.6% and 4.7% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 2.6% CAGR.

Select Competitors (Total 14 Featured) -

  • Facebook Inc.
  • Google Inc.
  • LINE Corporation
  • LinkedIn Corporation
  • Microsoft Corp.
  • Pinterest
  • Reddit Inc.
  • Snap Inc.
  • Tencent Holdings Limited
  • Tumblr Inc.
  • Twitter Inc.
  • Viber Media S.à r.l
  • WhatsApp Inc.
  • YouTube LLC

What's New?

  • Special coverage on Russia-Ukraine war; global inflation; easing of zero-Covid policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
  • Global competitiveness and key competitor percentage market shares
  • Market presence across multiple geographies - Strong/Active/Niche/Trivial
  • Online interactive peer-to-peer collaborative bespoke updates
  • Access to digital archives and Research Platform
  • Complimentary updates for one year

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • ‘Social Connectedness’ - A Vital Characteristic of Today’s Human Being
  • Recent Market Activity
  • Facts and Figures in a Nutshell
  • Soaring Mobile Device User Base Reflect High-Potential Opportunities
  • Proliferation of Smartphones: Cornerstone for Ongoing Market Expansion
  • Current and Future Analysis
  • Emerging Markets - Hotspots for Growth
  • Mobile Social Networking - Global Key Competitors Percentage Market Share in 2022 (E)
  • Impact of Covid-19 and a Looming Global Recession
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
2. FOCUS ON SELECT PLAYERS
  • Facebook, Inc. (USA)
  • WhatsApp Inc. (USA)
  • Google Inc. (USA)
  • YouTube, LLC (USA)
  • LINE Corporation (Japan)
  • Microsoft Corporation (USA)
  • LinkedIn Corporation (USA)
  • Pinterest (USA)
  • Reddit, Inc. (USA)
  • Snap, Inc. (USA)
  • Tencent Holdings Limited (China)
  • Tumblr, Inc. (USA)
  • Twitter, Inc. (USA)
  • Viber Media S.à r.l (Cyprus)
3. MARKET TRENDS & DRIVERS
  • Social Media Communication Inching towards Becoming More Visual-Centric
  • Social Media Companies Embrace Augmented Reality and Virtual Reality
  • First Global VR Social Network Enables Meeting Friends in Virtual Reality
  • Live Streaming Goes on Mainstream-Facebook Live
  • Social Media Networks Evolve into New Marketplace
  • Mobile Social Networking - An Effective Forum for Business Promotion
  • Social Media Altering the Dynamics of Communication in the Corporate World
  • Expanding Social Media User Base Brings in a Sea Change in Marketing Landscape
  • Widening Gap in Social Media Skills at Work
  • Social Media Advertising: A Major Beneficiary of the Transforming Mobile Social Networking Landscape
  • Cross-Platform Ad Campaigns Gain Edge over Single Platform Campaigns
  • Not-for-Profit Healthcare Systems Rely on Social Networking to Educate People
  • Newbies Fast Gaining Popularity
  • Chat bots Turning on a New Leaf
  • Mobile Social Networks - A Lucrative Monetization Opportunity for Operators
  • Analyzing Benefits and Risks Associated with Social Networking Provision for Operators
  • Benefits
  • Risks
  • Key Trends Driving Adoption of Social Media
  • Live Streaming
  • Growth of Video
  • Popularity of Stories
  • Easier Ways to Express Emotions
  • Improvements in Social Media Customer Service
  • Manufacturers Make Phones with Integrated Social Networking Buttons
  • Social Media Censorship Impedes Market Growth
  • Demographic Factors Offer Opportunities on Platter
  • Young People Drive Mobile Content Usage
  • Women Glued to Mobile Social Networking
  • Rapid Increase in Urban Households & Rising Living Standards
  • Increasing Base of Active Users Drive Opportunities for the Mobile Social Networking Market
  • Factors Catalyzing Social Networking to Go ‘Mobile’
  • Tremendous Improvement in the Speed of Mobile Internet
  • Superior Hardware and Processor
  • Optimization of Social Networks through Mobiles
  • Uptrend in Internet Usage Elevates Mobile Social Networking Prospects
  • 4G Networks to Further Augment Mobile Devices’ Role in Market Growth
  • Faster Broadband Speeds Trigger Massive Volume Growth
  • Mobile Social Networking Also Driven by Tablet Usage Patterns
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Recent Past, Current & Future Analysis for Mobile Social Networking by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 2: World Historic Review for Mobile Social Networking by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 3: World 16-Year Perspective for Mobile Social Networking by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2023 & 2030
  • Table 4: World Mobile Social Networking Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
III. MARKET ANALYSIS
UNITED STATES
  • Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2023 (E)
  • Table 5: USA Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 6: USA Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
CANADA
  • Table 7: Canada Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 8: Canada Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
JAPAN
  • Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2023 (E)
  • Table 9: Japan Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 10: Japan Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
CHINA
  • Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2023 (E)
  • Table 11: China Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 12: China Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
EUROPE
  • Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2023 (E)
  • Table 13: Europe Recent Past, Current & Future Analysis for Mobile Social Networking by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 14: Europe Historic Review for Mobile Social Networking by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 15: Europe 16-Year Perspective for Mobile Social Networking by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2014, 2023 & 2030
FRANCE
  • Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2023 (E)
  • Table 16: France Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 17: France Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
GERMANY
  • Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2023 (E)
  • Table 18: Germany Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 19: Germany Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
ITALY
  • Table 20: Italy Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 21: Italy Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
UNITED KINGDOM
  • Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2023 (E)
  • Table 22: UK Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 23: UK Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
SPAIN
  • Table 24: Spain Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 25: Spain Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
RUSSIA
  • Table 26: Russia Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 27: Russia Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
REST OF EUROPE
  • Table 28: Rest of Europe Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 29: Rest of Europe Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
ASIA-PACIFIC
  • Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2023 (E)
  • Table 30: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Social Networking by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 31: Asia-Pacific Historic Review for Mobile Social Networking by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 32: Asia-Pacific 16-Year Perspective for Mobile Social Networking by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2014, 2023 & 2030
AUSTRALIA
  • Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2023 (E)
  • Table 33: Australia Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 34: Australia Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
INDIA
  • Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2023 (E)
  • Table 35: India Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 36: India Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
SOUTH KOREA
  • Table 37: South Korea Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 38: South Korea Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
REST OF ASIA-PACIFIC
  • Table 39: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 40: Rest of Asia-Pacific Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
LATIN AMERICA
  • Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2023 (E)
  • Table 41: Latin America Recent Past, Current & Future Analysis for Mobile Social Networking by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 42: Latin America Historic Review for Mobile Social Networking by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 43: Latin America 16-Year Perspective for Mobile Social Networking by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2014, 2023 & 2030
ARGENTINA
  • Table 44: Argentina Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 45: Argentina Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
BRAZIL
  • Table 46: Brazil Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 47: Brazil Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
MEXICO
  • Table 48: Mexico Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 49: Mexico Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
REST OF LATIN AMERICA
  • Table 50: Rest of Latin America Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 51: Rest of Latin America Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
MIDDLE EAST
  • Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2023 (E)
  • Table 52: Middle East Recent Past, Current & Future Analysis for Mobile Social Networking by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 53: Middle East Historic Review for Mobile Social Networking by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 54: Middle East 16-Year Perspective for Mobile Social Networking by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2014, 2023 & 2030
IRAN
  • Table 55: Iran Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 56: Iran Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
ISRAEL
  • Table 57: Israel Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 58: Israel Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
SAUDI ARABIA
  • Table 59: Saudi Arabia Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 60: Saudi Arabia Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
UNITED ARAB EMIRATES
  • Table 61: UAE Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 62: UAE Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
REST OF MIDDLE EAST
  • Table 63: Rest of Middle East Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 64: Rest of Middle East Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
AFRICA
  • Mobile Social Networking Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2023 (E)
  • Table 65: Africa Recent Past, Current & Future Analysis for Mobile Social Networking by Segment - Mobile Social Networking - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 66: Africa Historic Review for Mobile Social Networking by Segment - Mobile Social Networking Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
IV. COMPETITION

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Facebook Inc.
  • Google Inc.
  • LINE Corporation
  • LinkedIn Corporation
  • Microsoft Corp.
  • Pinterest
  • Reddit Inc.
  • Snap Inc.
  • Tencent Holdings Limited
  • Tumblr Inc.
  • Twitter Inc.
  • Viber Media S.à r.l
  • WhatsApp Inc.
  • YouTube LLC

Table Information