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Social Media Market Research Reports

Don’t think of “social” as a synonym of entertainment: when it comes to “media”, it’s serious stuff. Since they radically changed the way people interact, share information… and buy, social media are now a fundamental element to be included in the marketing mix, and more and more companies choose to advertise on social media. The global social network advertising market is expected to reach US$14.8 Billion by 2017.

In this scenario your social media initiatives are crucial for the success of your business. You need professional advice to evaluate if they are going to be or have been successful. The publications listed under Research and Markets’ Social Media category provide you with information on how to plan a presence online, engage your audience, improve your ROI, understand and capitalize web metrics.

All major social media are covered, including Facebook, YouTube, Google+, Twitter, Linkedin, MySpace, and the most popular blog platforms.

Social media in specific sectors and industries (i.e. Financial Services, Food and Drinks, Graphic Communications, Pharmaceutical markets, Training, Travel, and more) are also featured. Show Less
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Next Generation Social Media Strategies for MNOs - Product Thumbnail Image

Next Generation Social Media Strategies for MNOs

  • Report
  • November 2016
  • 52 Pages
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Facebook: Friend or Enemy? - Product Thumbnail Image

Facebook: Friend or Enemy?

  • Report
  • October 2015
  • 29 Pages
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Global Social Networking Market 2016-2020 - Product Thumbnail Image

Global Social Networking Market 2016-2020

  • Report
  • December 2015
  • 62 Pages
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The State of Social Media in the Drinks Industry - Product Thumbnail Image

The State of Social Media in the Drinks Industry

  • Report
  • October 2015
  • 28 Pages
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Global Social Media IT Spending Market 2015-2019 - Product Thumbnail Image

Global Social Media IT Spending Market 2015-2019

  • Report
  • November 2015
  • 80 Pages
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The Insurance View of Social Media - Product Thumbnail Image

The Insurance View of Social Media

  • Newsletter
  • March 2017
  • 8 Pages
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CHILDWISE Monitor Report 2017 - YouTube - Product Thumbnail Image

CHILDWISE Monitor Report 2017 - YouTube

  • Report
  • January 2017
  • 30 Pages
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Using Social Media in Collections - Webinar - Product Thumbnail Image

Using Social Media in Collections - Webinar

  • Webinar
  • January 2017
  • 90 Pages
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The New Social TV - on Snapchat - Product Thumbnail Image

The New Social TV - on Snapchat

  • Report
  • February 2017
  • 127 Pages
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