Sanitary Protection in Colombia

Euromonitor International, March 2013, Pages: 25

In 2012, sanitary protection (excluding intimate wipes) posted a 3% increase in current value sales. This represented faster growth than the 2% review period CAGR, due mainly to continuous innovation and segmentation according to niches such as teenagers and pregnant mothers. Manufacturers offered attributes such as discretion, maximum absorbency and comfort. Demand was boosted by the ever increasing number of women entering the workforce, as they require discreet and safe options for long work...

Euromonitor International's Sanitary Protection in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Intimate Wipes, Sanitary Protection Excluding Intimate Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Sanitary Protection market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

SANITARY PROTECTION IN COLOMBIA
Euromonitor International
March 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2007-2012
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2007-2012
Table 3 Retail Sales of Tampons by Application Format: % Value Analysis 2007-2012
Table 4 Sanitary Protection Retail Company Shares 2008-2012
Table 5 Sanitary Protection Retail Brand Shares 2009-2012
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Executive Summary
Innovation Is the Key
Private Label's Retail Value Share Continues To Increase
Top Players Continue Their Expansion Programmes
Non-grocery Retailers Are Key To Industry Expansion
Retail Tissue and Hygiene Is Set To Post Continuous Value Sales Growth
Key Trends and Developments
Constant Innovation As Part of Strategic Segmentation
Private Label Continues To Rise
Consumer Education Is Key
Afh Triggers 'green' Products and Responsible Practices
Retailers Try To Differentiate in A Mature Industry
Market Indicators
Table 8 Birth Rates 2007-2012
Table 9 Infant Population 2007-2012
Table 10 Female Population by Age 2007-2012
Table 11 Total Population by Age 2007-2012
Table 12 Households 2007-2012
Table 13 Forecast Infant Population 2012-2017
Table 14 Forecast Female Population by Age 2012-2017
Table 15 Forecast Total Population by Age 2012-2017
Table 16 Forecast Households 2012-2017
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2007-2012
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2007-2012
Table 19 Tissue and Hygiene Retail Company Shares 2008-2012
Table 20 Tissue and Hygiene Retail Brand Shares 2009-2012
Table 21 Penetration of Private Label by Category 2007-2012
Table 22 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2007-2012
Table 23 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2012
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Sources
Summary 1 Research Sources

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