Annual per capita consumption of sanitary protection among women aged 12-54 was 152 units in 2015. This was lower than the per capita consumption seen in developed markets such as North America (242 units per woman per year). Despite lower per capita consumption than in developed markets, the category in Colombia saw significant growth due to increasing disposable incomes, greater participation of women in the workforce and demographic factors (growth of the population of women aged 12-54).
The Sanitary Protection in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Sanitary Protection market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
SANITARY PROTECTION IN COLOMBIA
LIST OF CONTENTS AND TABLES
Table 1 Retail Sales of Sanitary Protection by Category: Value 2010-2015
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2011-2015
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2012-2015
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Stable Performance in Value Terms in 2015
Devaluation Affects Cost Structures
Passive Category Drives Innovation
Grocery Retailers Leads Distribution in Tissue and Hygiene
Positive Performance Expected Over the Forecast Period
Key Trends and Developments
Overcoming Taboos Helps Hygiene
Stocks and Higher Prices Hampered Growth
Wipes Offers Potential
Table 7 Birth Rates 2010-2015
Table 8 Infant Population 2010-2015
Table 9 Female Population by Age 2010-2015
Table 10 Total Population by Age 2010-2015
Table 11 Households 2010-2015
Table 12 Forecast Infant Population 2015-2020
Table 13 Forecast Female Population by Age 2015-2020
Table 14 Forecast Total Population by Age 2015-2020
Table 15 Forecast Households 2015-2020
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Summary 1 Research Sources