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Sanitary Protection in Colombia Product Image

Sanitary Protection in Colombia

  • ID: 227224
  • May 2014
  • Region: Colombia
  • 19 pages
  • Euromonitor International

During 2013 current value sales of sanitary protection excluding wipes grew by 5% which was better than the review period. The increase in female population between 12 and 54 years, which increased by 6% between 2008 and 2013, along with the rising participation of women in the workforce, and the innovation, segmentation and strong promotional activity contributed to maintaining price stability and positive performance of the category.

The Sanitary Protection in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Sanitary Protection market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

SANITARY PROTECTION IN COLOMBIA

May 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2008-2013
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2008-2013
Table 3 Retail Sales of Tampons by Application Format: % Value 2008-2013
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2009-2013
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2010-2013
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Executive Summary
Tissue and Hygiene Display Positive Growth
Price Increases Continue To Be Low
Productos Familia Sancela Continues To Strengthen Its Position
Modern Grocery Retailers Continues As the Main Distribution Channel
Value-added Products Expected To Drive Sales
Key Trends and Developments
Demographic Changes Shaping Hygiene Market
Environmentally Friendly Products Remain Underdeveloped
Afh Tissue A Source of Growth
Market Indicators
Table 8 Birth Rates 2008-2013
Table 9 Infant Population 2008-2013
Table 10 Female Population by Age 2008-2013
Table 11 Total Population by Age 2008-2013
Table 12 Households 2008-2013
Table 13 Forecast Infant Population 2013-2018
Table 14 Forecast Female Population by Age 2013-2018
Table 15 Forecast Total Population by Age 2013-2018
Table 16 Forecast Households 2013-2018
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2008-2013
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2008-2013
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2009-2013
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2010-2013
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2008-2013
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2008-2013
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2013
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Sources
Summary 1 Research Sources

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