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Surface Care in Bulgaria

  • ID: 228611
  • June 2015
  • Region: Bulgaria
  • 30 pages
  • Euromonitor International

Value growth in surface care slowed down in 2014, mainly due to declining unit prices in a competitive and economically uncertain environment. Price discounts and price promotions as well as the increasing value share of local manufacturers led to slower value growth rates during the year despite the slight improvement recorded in the volume growth rate.

The Surface Care in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Surface Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

SURFACE CARE IN BULGARIA

June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2009-2014
Table 2 Sales of Surface Care by Category: % Value Growth 2009-2014
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2009-2014
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Surface Care: % Value 2010-2014
Table 6 LBN Brand Shares of Surface Care: % Value 2011-2014
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2010-2014
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2014
Table 9 Forecast Sales of Surface Care by Category: Value 2014-2019
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2014-2019
Buleko 2000 Ood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 1 Buleko 2000 OOD: Key Facts
Summary 2 Buleko 2000 OOD: Operational Indicators
Company Background
Production
Private Label
Summary 3 Buleko 2000 OOD: Private Label Portfolio
Hayat Bulgaria Chemical Ood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 4 Hayat Bulgaria Chemical OOD: Key Facts
Summary 5 Hayat Bulgaria Chemical OOD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Hayat Bulgaria Chemical OOD: Competitive Position 2014
Henkel Bulgaria Eood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 7 Henkel Bulgaria EOOD: Key Facts
Summary 8 Henkel Bulgaria EOOD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Henkel Bulgaria EOOD: Competitive Position 2014
Mexon Ood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 10 Mexon OOD: Key Facts
Summary 11 Mexon OOD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Mexon OOD: Competitive Position 2014
Executive Summary
Slowdown in A Maturing Market
Advertising Spending Well Rewarded
Multinational Companies Face Increasing Competition
Retail Distribution Channels for Home Care Remain Stable
Steady But Slower Growth Expected During the Forecast Period
Key Trends and Developments
More Positive Outlook for the Bulgarian Economy
Ecology, Health and Social Responsibility
Growth in Private Label
Market Indicators
Table 11 Households 2009-2014
Market Data
Table 12 Sales of Home Care by Category: Value 2009-2014
Table 13 Sales of Home Care by Category: % Value Growth 2009-2014
Table 14 NBO Company Shares of Home Care: % Value 2010-2014
Table 15 LBN Brand Shares of Home Care: % Value 2011-2014
Table 16 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 17 Distribution of Home Care by Format: % Value 2009-2014
Table 18 Distribution of Home Care by Format and Category: % Value 2014
Table 19 Forecast Sales of Home Care by Category: Value 2014-2019
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 13 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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