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Surface Care in Bulgaria Product Image

Surface Care in Bulgaria

  • Published: August 2013
  • Region: Bulgaria
  • 30 pages
  • Euromonitor International

In 2012 the current value growth of surface care, at 4%, was lower than that of home care overall at 5% and the current value CAGR of 5% for surface care during the review period overall. The category is well developed in different areas and this slower current value growth is a natural consequence of its maturity. Consumers want to provide the best care for their homes but not spend too much time cleaning, so manufacturers centred on improving product strength and ease of application.

The Surface Care in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor READ MORE >

SURFACE CARE IN BULGARIA

August 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2007-2012
Table 2 Sales of Surface Care by Category: % Value Growth 2007-2012
Table 3 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2007-2012
Table 4 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2007-2012
Table 5 Surface Care Company Shares 2008-2012
Table 6 Surface Care Brand Shares 2009-2012
Table 7 Household Care Wipes and Floor Cleaning Systems Company Shares 2008-2012
Table 8 Household Care Wipes and Floor Cleaning Systems Brand Shares 2009-2012
Table 9 Forecast Sales of Surface Care by Category: Value 2012-2017
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2012-2017
Chimirex Ood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 1 Chimirex OOD: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Chimirex OOD: Competitive Position 2012
Ficosota Syntez Ood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 3 Ficosota Syntez OOD: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Ficosota Syntez OOD: Competitive Position 2012
Hayat Bulgaria Chemical Ood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 5 Hayat Bulgaria Chemical OOD: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Hayat Bulgaria Chemical OOD: Competitive Position 2012
Mexon Ood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 7 Mexon OOD: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Mexon OOD: Competitive Position 2012
Executive Summary
Current Value Growth Slows Down in Home Care Market
Launch of Innovations and Discounting Coexist in Bulgaria
Home Care Is Dominated by Five Large Companies
Modern Retailing Formats Develop at the Expense of Independent Small Grocers
Value Growth To Slow Down As A Result of Widespread Money-off Promotions
Key Trends and Developments
Recession and Unemployment Impact Value Sales
Green Products Form A Viable Niche
Specialist Retailers Win the Trust of Consumers
Digital Era Reaches Home Care
Market Indicators
Table 11 Households 2007-2012
Market Data
Table 12 Sales of Home Care by Category: Value 2007-2012
Table 13 Sales of Home Care by Category: % Value Growth 2007-2012
Table 14 Home Care Company Shares 2008-2012
Table 15 Home Care Brand Shares 2009-2012
Table 16 Penetration of Private Label by Category 2007-2012
Table 17 Sales of Home Care by Distribution Format: % Analysis 2007-2012
Table 18 Sales of Home Care by Category and Distribution Format: % Analysis 2012
Table 19 Forecast Sales of Home Care by Category: Value 2012-2017
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Sources
Summary 9 Research Sources

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