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Surface Care in Bulgaria Product Image

Surface Care in Bulgaria

  • Published: May 2014
  • Region: Bulgaria
  • 29 pages
  • Euromonitor International

Surface care saw sales growth of value 5% to BGN51 million in 2013. In general, the whole category was relatively mature by the end of the review period, with high levels of competition, although some subcategories were more developed than others. This resulted in the availability of many similar products under different brands at similar prices. This saw consumers either opt for the cheapest option available or an established name whose quality they were aware of. In response, manufacturers...

The Surface Care in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes READ MORE >

SURFACE CARE IN BULGARIA

May 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2008-2013
Table 2 Sales of Surface Care by Category: % Value Growth 2008-2013
Table 3 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2008-2013
Table 4 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Surface Care: % Value 2009-2013
Table 6 LBN Brand Shares of Surface Care: % Value 2010-2013
Table 7 NBO Company Shares of Household Care Wipes and Floor Cleaning Systems: % Value 2009-2013
Table 8 LBN Brand Shares of Household Care Wipes and Floor Cleaning Systems: % Value 2010-2013
Table 9 Forecast Sales of Surface Care by Category: Value 2013-2018
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2013-2018
Buleko 2000 Ood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 1 Buleko 2000 OOD: Key Facts
Summary 2 Buleko 2000 OOD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Buleko 2000: Competitive Position 2013
Hayat Bulgaria Chemical Ood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 4 Hayat Bulgaria Chemical OOD: Key Facts
Summary 5 Hayat Bulgaria Chemical OOD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Hayat Bulgaria OOD: Competitive Position 2013
Mexon Ood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 7 Mexon OOD: Key Facts
Summary 8 Mexon OOD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Mexon OOD: Competitive Position 2013
Executive Summary
Deepening Trend of Slowing Growth Rates
Enlarged Product Portfolios and Constant Promotions
Leading Companies Retain Their Positions
Expansion of Modern Retailers at Expense of Traditional Grocery Retailers
Average Unit Prices To Decline As A Result of Maturity and Competition
Key Trends and Developments
On-going Economic Uncertainty Impacts Home Care Sales
Rise of Private Label Products
Marketing Crucial To Success
Market Indicators
Table 11 Households 2008-2013
Market Data
Table 12 Sales of Home Care by Category: Value 2008-2013
Table 13 Sales of Home Care by Category: % Value Growth 2008-2013
Table 14 NBO Company Shares of Home Care: % Value 2009-2013
Table 15 LBN Brand Shares of Home Care: % Value 2010-2013
Table 16 Penetration of Private Label in Home Care by Category: % Value 2008-2013
Table 17 Distribution of Home Care by Format: % Value 2008-2013
Table 18 Distribution of Home Care by Format and Category: % Value 2013
Table 19 Forecast Sales of Home Care by Category: Value 2013-2018
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Sources
Summary 10 Research Sources

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