Bottled Water in Bulgaria

Bottled water is increasing its penetration in the country. The results of a representative sample carried out by the National Centre for Research on Public Opinion reveal that bottled water is drunk daily. The heaviest users are women, people between 36 and 40 years old and those with average and above-average incomes. Bottled water is increasingly being used as a substitute for plain tap water and is used both as a thirst quencher and as a substitute for other soft drinks, which fell out as...

Euromonitor International's Bottled Water in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Bottled Water market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop. SHOW LESS READ MORE >

BOTTLED WATER IN BULGARIA
Euromonitor International
October 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 1 Off-trade Sales of Bottled Water by Category: Volume 2006-2011
Table 2 Off-trade Sales of Bottled Water by Category: Value 2006-2011
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2006-2011
Table 5 Company Shares of Bottled Water by Off-trade Volume 2007-2011
Table 6 Brand Shares of Bottled Water by Off-trade Volume 2008-2011
Table 7 Company Shares of Bottled Water by Off-trade Value 2007-2011
Table 8 Brand Shares of Bottled Water by Off-trade Value 2008-2011
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2011-2016
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2011-2016
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2011-2016
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2011-2016
Devin Ad in Soft Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 1 Devin AD: Key Facts
Company Background
Production
Summary 2 Devin AD: Production Statistics 2010
Competitive Positioning
Summary 3 Devin AD: Competitive Position 2011
Executive Summary
the Effects of the Crisis Are Weakening
Healthy and Modern Products Continue To Win Loyal Consumer Base
Concentration Strengthens Positions of Multinational Companies
Volume Sales Dominated by Off Trade, As on Trade Generates Value
Slower Volume Growth Expected in Forecast Period, But Constant Value Will Be Higher
Key Trends and Developments
Financial Crisis Did Not Affect Soft Drinks Sales in 2011
Soft Drinks Production To Become More Concentrated
Producers Differentiate Their On- and Off-trade Lines
Pet Packaging Continues To Dominate Whilst Glass Bottles Decline
Modern Retail Trade Takes Share From Traditional Channels
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 25 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 26 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 27 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 28 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 29 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 30 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 31 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 32 Penetration of Private Label by Category by Value 2006-2011
Table 33 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Sources
Summary 4 Research Sources