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Mobile Phones in Ukraine

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    Report

  • 21 Pages
  • September 2021
  • Region: Ukraine
  • Euromonitor International
  • ID: 2347468
Demand for mobile phones in Ukraine continues to be driven by smartphones, with the latter continuing to develop in terms of functionality, offering convenience to consumers who increasingly rely on their smartphones for a wide range of attributes beyond making calls and messaging, including streaming or downloading digital content which is continuing to drive demand for larger screen sizes, uploading images to social media platforms and listening to music in conjunction with headphones.

The Mobile Phones in Ukraine report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mobile Phones market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2021 DEVELOPMENTS
  • Smartphones continues to penetrate local households in line with greater demand for multifunctionality of digital devices
  • Further expansion of target audience for smartphones
  • Leading players come under pressure from smaller competitors

PROSPECTS AND OPPORTUNITIES
  • Smartphones to further penetrate local households but rate of growth will slow over course of forecast period
  • Further price competition to gradually erode average unit price
  • Further notable declines for feature phones due to dwindling target audience

CATEGORY DATA
  • Table 1 Sales of Mobile Phones by Category: Volume 2016-2021
  • Table 2 Sales of Mobile Phones by Category: Value 2016-2021
  • Table 3 Sales of Mobile Phones by Category: % Volume Growth 2016-2021
  • Table 4 Sales of Mobile Phones by Category: % Value Growth 2016-2021
  • Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2018-2021
  • Table 6 NBO Company Shares of Mobile Phones: % Volume 2017-2021
  • Table 7 LBN Brand Shares of Mobile Phones: % Volume 2018-2021
  • Table 8 Distribution of Mobile Phones by Channel: % Volume 2017-2021
  • Table 9 Forecast Sales of Mobile Phones by Category: Volume 2021-2026
  • Table 10 Forecast Sales of Mobile Phones by Category: Value 2021-2026
  • Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2021-2026
  • Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2021-2026
  • Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2021-2026

CONSUMER ELECTRONICS IN UKRAINE
EXECUTIVE SUMMARY
  • Consumer electronics in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?

MARKET DATA
  • Table 14 Sales of Consumer Electronics by Category: Volume 2016-2021
  • Table 15 Sales of Consumer Electronics by Category: Value 2016-2021
  • Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
  • Table 17 Sales of Consumer Electronics by Category: % Value Growth 2016-2021
  • Table 18 NBO Company Shares of Consumer Electronics: % Volume 2017-2021
  • Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2018-2021
  • Table 20 Distribution of Consumer Electronics by Channel: % Volume 2016-2021
  • Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2021-2026
  • Table 22 Forecast Sales of Consumer Electronics by Category: Value 2021-2026
  • Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2021-2026
  • Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2021-2026

DISCLAIMER
SOURCES
  • Summary 1 Research Sources