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Mobile Phones in Spain

  • ID: 1449563
  • January 2016
  • Region: Spain
  • 21 pages
  • Euromonitor International
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Mobile phones in Spain during 2015 performed better than in the previous year with 4% growth in volume terms due to the improvement in internet network connectivity across the country, a fall in unemployment and a wide range of options in medium-priced mobiles with high technological qualities. Moreover, mobile operators have decided not to give out phones for free when consumers enter a contract, a strategy which increased the volumes of mobile sold.

The Mobile Phones in Spain report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Mobile Phones market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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MOBILE PHONES IN SPAIN

January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Category: Volume 2010-2015
Table 2 Sales of Mobile Phones by Category: Value 2010-2015
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2010-2015
Table 4 Sales of Mobile Phones by Category: % Value Growth 2010-2015
Table 5 Sales of Mobile Phones by Type of Contract: % Retail Volume 2010-2015
Table 6 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
Table 7 Sales of Smartphones by Screen Size: % Retail Volume 2015
Table 8 NBO Company Shares of Mobile Phones: % Volume 2011-2015
Table 9 LBN Brand Shares of Mobile Phones: % Volume 2012-2015
Table 10 Distribution of Mobile Phones by Channel: % Volume 2010-2015
Table 11 Forecast Sales of Mobile Phones by Category: Volume 2015-2020
Table 12 Forecast Sales of Mobile Phones by Category: Value 2015-2020
Table 13 Forecast Sales of Mobile Phones by Category: % Volume Growth 2015-2020
Table 14 Forecast Sales of Mobile Phones by Category: % Value Growth 2015-2020
Table 15 Forecast Sales of Smartphones by Operating System: % Retail Volume 2015-2017
Table 16 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2015-2020
Mundo Reader Sl in Consumer Electronics (spain)
Strategic Direction
Key Facts
Summary 1 Mundo Reader SL: Key Facts
Summary 2 Mundo Reader SL: Operational Indicators
Competitive Positioning
Summary 3 Mundo Reader SL: Competitive Position 2015
Executive Summary
Turnaround for Consumer Electronics in 2015
Government Initiative Supports Consumer Electronics, Encouraging Start-ups
the Market Remains Highly Competitive, Led by Internationals, While Locals Make Surprising Inroads
Electronics and Appliance Specialist Retailers Register the Strongest Sales in 2015
Positive Forecast for Consumer Electronics Providing Ongoing Economic Improvement and Government Initiatives
Key Trends and Developments
Consumer Electronics Benefits From the First Signs of Economic Recovery
Internet Retailing Finally Being Adopted and Is Set To Experience Further Growth
It Will Improve the Increasingly Competitive Consumer Electronics Environment
Market Data
Table 17 Sales of Consumer Electronics by Category: Volume 2010-2015
Table 18 Sales of Consumer Electronics by Category: Value 2010-2015
Table 19 Sales of Consumer Electronics by Category: % Volume Growth 2010-2015
Table 20 Sales of Consumer Electronics by Category: % Value Growth 2010-2015
Table 21 NBO Company Shares of Consumer Electronics: % Volume 2011-2015
Table 22 LBN Brand Shares of Consumer Electronics: % Volume 2012-2015
Table 23 Distribution of Consumer Electronics by Channel: % Volume 2010-2015
Table 24 Forecast Sales of Consumer Electronics by Category: Volume 2015-2020
Table 25 Forecast Sales of Consumer Electronics by Category: Value 2015-2020
Table 26 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 27 Forecast Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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