UK Childwise Monitor Trends Report 2013

ChildWise, May 2013, Pages: 34

The CHILDWISE Monitor report has been published each year since 1994 – a comprehensive annual survey of children's media use, brand attitudes and purchasing habits.

Trends data from this proven leading industry tracking study is available as a separate, 30 page, concise report - providing the ideal introductory reference for information on children aged 5-16 across the UK.

The Trends Report gives tracking data from 1997 to 2012 on media and purchasing behaviour, covering:

- Computers, Internet, games consoles
- TV viewing, access to TV and channels, favourite TV programmes
- Magazines and reading, music and radio, mobile phones
- Pocket money and self purchase across key product fields

Data is presented in total, and separately for boys and girls, within two broad age bands, 5-10 years and 11-16 years. More detailed 2 year age breakdowns are available in the full CHILDWISE Monitor Report, together with further topic areas and analysis.

1.1 CHILD DEMOGRAPHICS

2.1 COMPUTER OWNERSHIP

3.1 INTERNET ACCESS
3.2 INTERNET USAGE
3.3 WEBSITES VISITED
3.4 FAVOURITE WEBSITE

4.1 GAMES CONSOLE OWNERSHIP

5.1 MOBILE PHONE OWNERSHIP & USAGE
5.2 MOBILE PHONE PAYMENT
5.3 TV CHANNELS WATCHED

6.1 TV VIEWING HABITS
6.2 TV IN ROOM
6.3 TV CHANNELS WATCHED
6.4 FAVOURITE TV PROGRAMMES

7.1 MUSIC & RADIO
7.2 FAVOURITE GROUP OR SINGER

8.1 READING
8.2 FAVOURITE MAGAZINE / COMIC

9.1 MONEY

10.1 SELF PURCHASE - CRISPS & SNACKS
10.2 SELF PURCHASE - SOFT DRINKS
10.3 SELF PURCHASE - SWEETS & CHOCOLATE
10.4 SELF PURCHASE - MAGAZINES & COMICS
10.5 SELF PURCHASE - CLOTHING
10.6 SELF PURCHASE - MUSIC & CDS
10.7 SELF PURCHASE - OTHER AREAS

11.1 SPORT AND ACTIVITIES
11.2 INDIVIDUAL SPORTS
11.3 THE 2012 OLYMPICS

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