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Soft Drinks in Thailand

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    Report

  • 84 Pages
  • January 2024
  • Region: Thailand
  • Euromonitor International
  • ID: 2639148
Sales of soft drinks saw healthy growth in volume terms in 2023, continuing the trend of the previous year. This was due partly to improved economic conditions, which had a positive impact on consumer spending. The ongoing recovery of inbound tourism also helped fuel sales, particularly within the on-trade channel, following the lifting of all remaining entry restrictions in October 2022.

The Soft Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SOFT DRINKS IN THAILAND
EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
  • Fountain sales in Thailand
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN THAILANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Impact of sugar tax continues to weigh on regular carbonates
  • Key players increase their unit prices, despite government controls
  • Flavour innovations seek to strengthen appeal amongst Gen Z consumers
PROSPECTS AND OPPORTUNITIES
  • Health and wellness trend will shape player’s innovation efforts
  • Reduced-sugar carbonates will represent lucrative territory for manufacturers
  • Coca-Cola and PepsiCo will look to deliver on sustainability goals
CATEGORY DATA
  • Table 119 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
  • Table 120 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
  • Table 121 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
  • Table 122 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
  • Table 123 Off-trade Sales of Carbonates by Category: Volume 2018-2023
  • Table 124 Off-trade Sales of Carbonates by Category: Value 2018-2023
  • Table 125 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
  • Table 126 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
  • Table 127 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
  • Table 128 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
  • Table 129 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
  • Table 130 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
  • Table 131 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
  • Table 132 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
  • Table 133 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
  • Table 134 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
  • Table 135 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
  • Table 136 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
  • Table 137 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
  • Table 138 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN THAILANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Healthy growth for juice, despite rising unit prices, although the product’s healthy image could be at threat
  • Functional juice drinks gain traction, thanks to continued immunity focus
  • Increased competition from new players
PROSPECTS AND OPPORTUNITIES
  • Players will focus on products with a healthier positioning, with coconut and other plant waters leading growth
  • Strong performance for foodservice, thanks to ongoing recovery of tourism
  • Innovation will be key to capturing new sources of growth
CATEGORY DATA
  • Table 31 Off-trade Sales of Juice by Category: Volume 2018-2023
  • Table 32 Off-trade Sales of Juice by Category: Value 2018-2023
  • Table 33 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
  • Table 34 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
  • Table 35 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
  • Table 36 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
  • Table 37 NBO Company Shares of Off-trade Juice: % Value 2019-2023
  • Table 38 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
  • Table 39 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
  • Table 40 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
  • Table 41 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
  • Table 42 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN THAILANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Buoyant performance for bottled water
  • Growing demand for functional bottled water, assisted by high number of new product launches
  • Niche brands enter market with aggressive marketing strategies
PROSPECTS AND OPPORTUNITIES
  • Competition to intensify between leading players
  • Tourism is expected to boost demand for bottled water
  • Packaging innovation will grab consumers’ demand
CATEGORY DATA
  • Table 43 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
  • Table 44 Off-trade Sales of Bottled Water by Category: Value 2018-2023
  • Table 45 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
  • Table 46 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
  • Table 47 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
  • Table 48 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
  • Table 49 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
  • Table 50 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
  • Table 51 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
  • Table 52 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
  • Table 53 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
  • Table 54 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN THAILANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Slower than expected growth for sports drinks
  • Sugar tax begins to bite
  • Sponsor continues to dominate sales
PROSPECTS AND OPPORTUNITIES
  • Growing demand for no-sugar products, on back of health and wellness trend
  • New product development and event marketing will be key to building brand awareness
  • Offline channel will be key to growth
CATEGORY DATA
  • Table 55 Off-trade Sales of Sports Drinks: Volume 2018-2023
  • Table 56 Off-trade Sales of Sports Drinks: Value 2018-2023
  • Table 57 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
  • Table 58 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
  • Table 59 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
  • Table 60 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
  • Table 61 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
  • Table 62 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
  • Table 63 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
  • Table 64 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
  • Table 65 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
  • Table 66 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN THAILANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Price increases dampen demand for energy drinks in 2023.
  • Players launched new products to capture attention of younger generation
  • Functional products serve to expand consumer base
PROSPECTS AND OPPORTUNITIES
  • Static performance expected, in face of increasing competition from other beverages
  • Players will focus on healthier, premium products
CATEGORY DATA
  • Table 67 Off-trade Sales of Energy Drinks: Volume 2018-2023
  • Table 68 Off-trade Sales of Energy Drinks: Value 2018-2023
  • Table 69 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
  • Table 70 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
  • Table 71 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
  • Table 72 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
  • Table 73 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
  • Table 74 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
  • Table 75 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
  • Table 76 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
  • Table 77 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
  • Table 78 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN THAILANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Minimal growth for concentrates in 2023
  • Powder concentrates continue to dominate sales
  • Hale’s Blue Boy continues to lead in liquid concentrates
PROSPECTS AND OPPORTUNITIES
  • Pricing and health and wellness are likely to be key influences on demand over the forecast period
  • Further scope for innovation
  • Small players will focus on innovation to win over consumers
CATEGORY DATA
  • Concentrates conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 79 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 80 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 81 Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 82 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
  • Table 83 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
  • Table 84 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
  • Table 85 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
  • Table 86 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
  • Table 87 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
  • Table 88 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
  • Table 89 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
  • Table 90 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
  • Table 91 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
  • Table 92 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
  • Table 93 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN THAILANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • RTD tea is increasingly perceived as a healthier option
  • New product development helps to drive demand
  • Rising health and wellness trend leads to increasing interest in premium unsweetened RTD tea varieties
PROSPECTS AND OPPORTUNITIES
  • Oishi and Ichitan will continue to dominate through investment in new product launches
  • Health and wellness trend to drive demand for kombucha
  • Off-trade sales of RTD tea will see greater competition from foodservice options
CATEGORY DATA
  • Table 94 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 95 Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 96 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 97 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
  • Table 98 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
  • Table 99 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
  • Table 100 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
  • Table 101 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
  • Table 102 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
  • Table 103 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
  • Table 104 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
  • Table 105 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
  • Table 106 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN THAILANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Return of busier lifestyles boosts demand for “grab and go” coffee
  • Developing coffee culture encourages premiumisation through café-style RTD coffee
  • Boss Coffee launches aggressive marketing campaign in bid to conquer premium RTD coffee market
PROSPECTS AND OPPORTUNITIES
  • Investment in premium products will spur consumer demand
  • Manufacturers will tap into health and wellness trends
  • RTD coffee to face competition from foodservice options
CATEGORY DATA
  • Table 107 Off-trade Sales of RTD Coffee: Volume 2018-2023
  • Table 108 Off-trade Sales of RTD Coffee: Value 2018-2023
  • Table 109 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
  • Table 110 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
  • Table 111 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
  • Table 112 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
  • Table 113 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
  • Table 114 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
  • Table 115 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
  • Table 116 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
  • Table 117 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
  • Table 118 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028