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CHILDWISE Monitor Report 2013-14 - Children's Purchasing - Product Image

CHILDWISE Monitor Report 2013-14 - Children's Purchasing

  • ID: 2729047
  • January 2014
  • Region: United Kingdom
  • 36 Pages
  • ChildWise

The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its 20th year. This year, more than 2400 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.

This report focuses on children's spending.

OVERVIEW AND SUMMARY

INTRODUCTION
Background to the report
Sample
Interview
Report Contents
About the children
Child numbers

THE CHILD CONSUMER

CHILDREN'S PURCHASING – SUMMARY
- Overall purchasing
- Sweets and chocolate
- Crisps and snacks
- Soft drinks
- Clothes
- Computer software / Console games
- Going out (eg. Cinema, McDonald’s)
- Toys
- Footwear
- Music and CDs
- Books
- Accessories (eg. Jewellery)
- Magazines and comics
- Sports gear and equipment
- DVDs / Blu-Ray
- Toiletries/Hair products/Make-up
- % ever buying (bought in last month) by age and sex
- Buying apps / in-app purchases
- Spend on mobile phones
- Online purchasing
- Next new thing

APPENDIX

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