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CHILDWISE Monitor Report 2013-14 - Children's Purchasing - Product Image

CHILDWISE Monitor Report 2013-14 - Children's Purchasing

  • ID: 2729047
  • January 2014
  • Region: United Kingdom
  • 36 Pages
  • ChildWise

The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its 20th year. This year, more than 2400 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.

This report focuses on children's spending.

Note: Product cover images may vary from those shown

OVERVIEW AND SUMMARY

INTRODUCTION
Background to the report
Sample
Interview
Report Contents
About the children
Child numbers

THE CHILD CONSUMER

CHILDREN'S PURCHASING – SUMMARY
- Overall purchasing
- Sweets and chocolate
- Crisps and snacks
- Soft drinks
- Clothes
- Computer software / Console games
- Going out (eg. Cinema, McDonald’s)
- Toys
- Footwear
- Music and CDs
- Books
- Accessories (eg. Jewellery)
- Magazines and comics
- Sports gear and equipment
- DVDs / Blu-Ray
- Toiletries/Hair products/Make-up
- % ever buying (bought in last month) by age and sex
- Buying apps / in-app purchases
- Spend on mobile phones
- Online purchasing
- Next new thing

APPENDIX

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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