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Sun Care in Bulgaria


Description: Although sun care volume sales are increasing, usage is still lower than the average for the European Union. According to the EU Commission a 200ml bottle of sun protection should be used up after approximately six treatments, but local consumers use one bottle of sun protection per year. Furthermore, there are still many people who do not use sun protection at all.

The Sun Care in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Aftersun, Self-Tanning, Sun Protection.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Sun Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.


Contents: Sun Care in Bulgaria
Euromonitor International
June 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sun Care by Category: Value 2005-2010
Table 2 Sales of Sun Care by Category: % Value Growth 2005-2010
Table 3 Sun Care Premium Vs Mass % Analysis 2005-2010
Table 4 Sun Care Company Shares 2006-2010
Table 5 Sun Care Brand Shares by GBN 2007-2010
Table 6 Sun Care Premium Brand Shares by GBN 2007-2010
Table 7 Forecast Sales of Sun Care by Category: Value 2010-2015
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2010-2015
Table 9 Forecast Sun Care Premium Vs Mass % Analysis 2010-2015
Aroma Ad in Beauty and Personal Care (bulgaria)
Strategic Direction
Key Facts
Summary 1 Aroma AD: Key Facts
Summary 2 Aroma AD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Aroma AD: Competitive Position 2010
Executive Summary
Growth Relatively Stable in 2010
Premium Cosmetics See Some Decline
Domestic Manufacturers Struggle To Compete With Multinationals
Adoption of New Launches A Little Behind EU Trends
Companies Compete Intensely As Market Approaches Maturity
Key Trends and Developments
Slowdown Due To Economic Crisis Nears Its End
Domestic Companies Lose Out To Multinationals
Premium Brands Fight Counterfeit Products
Multinationals Take Larger Share of Beauty and Personal Care
Direct Selling Companies Generate Significant Proportion of Sales
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2005-2010
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
Table 12 Sales of Premium Cosmetics by Category: Value 2005-2010
Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
Table 14 Beauty and Personal Care Company Shares by NBO 2006-2010
Table 15 Beauty and Personal Care Company Shares by GBO 2006-2010
Table 16 Beauty and Personal Care Brand Shares by GBN 2007-2010
Table 17 Penetration of Private Label by Category 2005-2010
Table 18 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
Table 19 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 22 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015
Table 23 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015
Appendix
Gift Sets
Definitions
Summary 4 Research Sources


Companies Mentioned Companies Mentioned: - Alen Mak AD - Aroma AD - Krasnaya Linia Bulgaria LTD - Rubella Beauty AD - Sts Cosmetics OOD Product Coverage: - Aftersun - Self-tanning - Sun protection


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