Tobacco in Morocco

Report
48 Pages
June 2023
Region: Morocco
Euromonitor International
ID: 305807

After a strong recovery in economic activity during 2021 with GDP growth of more than 7%, the performance of Morocco’s economy stood at 1.3% in 2022 due to an unfavourable economic situation, especially for the agricultural sector, which was strongly affected by the rainfall deficit. The geopolitical context in Europe linked to the war in Ukraine continued to fuel the rise in commodity prices at the international level.

The analyst's Tobacco in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tobacco market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

TOBACCO IN MOROCCO

EXECUTIVE SUMMARY

Tobacco in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2017-2022

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2017-2022
Table 3 Sales of Tobacco by Category: Value 2017-2022
Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 2 Research Sources

CIGARETTES IN MOROCCOKEY DATA FINDINGS

2022 DEVELOPMENTS

Volume sales impacted by price increases and declining disposable incomes
Switch to illicit trade further impacts volume sales
Société Marocaines des Tabacs maintains its strong lead in 2022
PROSPECTS AND OPPORTUNITIES
Further tax increases expected to impact future growth
Rising demand for illicit cigarettes, which are far cheaper and often perceived to be of higher quality
Expansion of alternative tobacco products will further impact demand for retail cigarettes

TAXATION AND PRICING

Taxation rates
Table 10 Taxation and Duty Levies 2017-2022
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2017-2022
Table 12 Sales of Cigarettes by Category: Value 2017-2022
Table 13 Sales of Cigarettes: % Volume Growth 2017-2022
Table 14 Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 15 Sales of Cigarettes by Blend: % Volume 2017-2022
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 18 Sales of Cigarettes by Pack Size: % Volume 2017-2022
Table 19 Sales of Cigarettes by Price Band: % Volume 2017-2022
Table 20 NBO Company Shares of Cigarettes: % Volume 2018-2022
Table 21 LBN Brand Shares of Cigarettes: % Volume 2019-2022
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
Table 24 Forecast Sales of Cigarettes: Volume 2022-2027
Table 25 Forecast Sales of Cigarettes by Category: Value 2022-2027
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027

CIGARS, CIGARILLOS AND SMOKING TOBACCO IN MOROCCOKEY DATA FINDINGS

2022 DEVELOPMENTS

Sales rebound with the reopening of cafés and bars, and recovery of tourism
High prices of pipe tobacco encourage consumers to switch to illicit trade
While Société Marocaines des Tabacs leads cigars, North Africa Tobacco dominates smoking tobacco
PROSPECTS AND OPPORTUNITIES
Increasing number of tourists and expansion of modern retail and cigar stores will support growth
Positive future for pipe tobacco following lifting of ban
Limited entry opportunities for new players as Société Marocaines des Tabacs and North Africa Tobacco will maintain their dominance

CATEGORY DATA

Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
Table 37 Sales of Cigars by Size: % Volume 2017-2022
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
Table 40 NBO Company Shares of Cigars: % Volume 2018-2022
Table 41 LBN Brand Shares of Cigars: % Volume 2019-2022
Table 42 NBO Company Shares of Smoking Tobacco: % Volume 2018-2022
Table 43 LBN Brand Shares of Smoking Tobacco: % Volume 2019-2022
Table 44 NBO Company Shares of Pipe Tobacco: % Volume 2018-2022
Table 45 LBN Brand Shares of Pipe Tobacco: % Volume 2019-2022
Table 46 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
Table 47 Distribution of Smoking Tobacco by Format: % Volume 2017-2022
Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
Table 49 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN MOROCCOKEY DATA FINDINGS

2022 DEVELOPMENTS

Philip Morris continues to invest in its own stores
Increasing availability and entrance of more affordable products drives growth of e-vapour products
E-commerce is the dominant channel in a highly fragmented competitive landscape in 2022
PROSPECTS AND OPPORTUNITIES
Entry of more products in different formats and flavours set to support growth of increasingly fashionable e-vapour products
Targeting a wider consumer base is key to developing the category
Threat of illicit trade following tax increases

CATEGORY INDICATORS

Table 52 Number of Adult Vapers 2017-2022

CATEGORY DATA

Table 53 Sales of Tobacco Heating Devices: Volume 2017-2022
Table 54 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
Table 55 Sales of Heated Tobacco: Volume 2017-2022
Table 56 Sales of Heated Tobacco: % Volume Growth 2017-2022
Table 57 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
Table 58 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
Table 59 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
Table 60 NBO Company Shares of E-Vapour Products: % Value 2018-2022
Table 61 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
Table 62 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
Table 63 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
Table 64 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
Table 65 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
Table 66 Distribution of E-Vapour Products by Format: % Value 2017-2022
Table 67 Forecast Sales of Heated Tobacco: Volume 2022-2027
Table 68 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
Table 69 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027

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