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Hot Drinks in Bulgaria

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    Report

  • 34 Pages
  • December 2023
  • Region: Bulgaria
  • Euromonitor International
  • ID: 307288
The hot drinks market in Bulgaria in 2023 is significantly influenced by the cost-of-living crisis. With an inflation rate among the highest in the EU, Bulgarian consumers are experiencing squeezed disposable incomes and escalating grocery product prices. Despite these challenges, premium brands are performing better than expected, as consumers show a tendency to downgrade within their preferred brands when necessary. This indicates a strong brand loyalty amongst consumers.

The Hot Drinks in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOT DRINKS IN BULGARIA
EXECUTIVE SUMMARY
  • Hot drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for hot drinks?
MARKET DATA
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2018-2023
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2018-2023
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2018-2023
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2019-2023
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2020-2023
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2018-2023
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2018-2023
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2023
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2023-2028
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2023-2028
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2023-2028
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2023-2028
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2023-2028
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2023-2028
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2023-2028
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2023-2028
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COFFEE IN BULGARIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Instant coffee sees stagnation innovation in 2023
  • International players lead coffee
  • Fresh coffee beans and pods enjoy continuous premiumisation
PROSPECTS AND OPPORTUNITIES
  • Coffee consumption to see steady growth and polarisation
  • Premiumisation will continue amid economic constraints
  • Sustainability and convenience drive market dynamics
CATEGORY DATA
  • Table 26 Retail Sales of Coffee by Category: Volume 2018-2023
  • Table 27 Retail Sales of Coffee by Category: Value 2018-2023
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2018-2023
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2018-2023
  • Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2018-2023
  • Table 31 NBO Company Shares of Coffee: % Retail Value 2019-2023
  • Table 32 LBN Brand Shares of Coffee: % Retail Value 2020-2023
  • Table 33 Forecast Retail Sales of Coffee by Category: Volume 2023-2028
  • Table 34 Forecast Retail Sales of Coffee by Category: Value 2023-2028
  • Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2023-2028
  • Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2023-2028
TEA IN BULGARIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consumers opt for local brands as tea expands and green tea rises
  • Herbal teas remain popular, led by domestic producers
  • Black tea stagnates though enjoys on-trade growth in 2023
PROSPECTS AND OPPORTUNITIES
  • Tea to see moderate growth with a focus on green and herbal variants
  • Continued rise of local and artisanal teas
  • Specialty teas set to enjoy rising demand
CATEGORY DATA
  • Table 37 Retail Sales of Tea by Category: Volume 2018-2023
  • Table 38 Retail Sales of Tea by Category: Value 2018-2023
  • Table 39 Retail Sales of Tea by Category: % Volume Growth 2018-2023
  • Table 40 Retail Sales of Tea by Category: % Value Growth 2018-2023
  • Table 41 NBO Company Shares of Tea: % Retail Value 2019-2023
  • Table 42 LBN Brand Shares of Tea: % Retail Value 2020-2023
  • Table 43 Forecast Retail Sales of Tea by Category: Volume 2023-2028
  • Table 44 Forecast Retail Sales of Tea by Category: Value 2023-2028
  • Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2023-2028
  • Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2023-2028
OTHER HOT DRINKS IN BULGARIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Chocolate-based powder drinks under pressure in 2023
  • Other hot drinks suffers from limited investment in marketing, with Nestlé still in the lead
  • Premiumisation expands within chocolate-based powder drinks
PROSPECTS AND OPPORTUNITIES
  • Reduced sugar variants to enjoy rising demand
  • Malt-based drinks and pod formats will expand
  • Overall retail volume will fall, while Nestlé remains ahead
CATEGORY DATA
  • Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
  • Table 48 Retail Sales of Other Hot Drinks by Category: Value 2018-2023
  • Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
  • Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023
  • Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2019-2023
  • Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2020-2023
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2023-2028
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2023-2028
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2023-2028
  • Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2023-2028