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Other Hot Drinks in Bulgaria

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    Report

  • 20 Pages
  • December 2023
  • Region: Bulgaria
  • Euromonitor International
  • ID: 555653
In Bulgaria's other hot drinks category, chocolate-based flavoured powder drinks maintains the largest volume share despite facing several challenges. These challenges include declining birth rates and a growing consumer preference for low-sugar drinks. Despite competitive pricing, malt-based and other plant-based hot drinks have not significantly expanded their customer base.

The Other Hot Drinks in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Flavoured Powder Drinks, Other Plant-based Hot Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Other Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

OTHER HOT DRINKS IN BULGARIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Chocolate-based powder drinks under pressure in 2023
  • Other hot drinks suffers from limited investment in marketing, with Nestlé still in the lead
  • Premiumisation expands within chocolate-based powder drinks
PROSPECTS AND OPPORTUNITIES
  • Reduced sugar variants to enjoy rising demand
  • Malt-based drinks and pod formats will expand
  • Overall retail volume will fall, while Nestlé remains ahead
CATEGORY DATA
  • Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
  • Table 2 Retail Sales of Other Hot Drinks by Category: Value 2018-2023
  • Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
  • Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2019-2023
  • Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2020-2023
  • Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2023-2028
  • Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2023-2028
  • Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2023-2028
  • Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2023-2028
HOT DRINKS IN BULGARIA
EXECUTIVE SUMMARY
  • Hot drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for hot drinks?
MARKET DATA
  • Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
  • Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
  • Table 13 Retail Sales of Hot Drinks by Category: Volume 2018-2023
  • Table 14 Retail Sales of Hot Drinks by Category: Value 2018-2023
  • Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
  • Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
  • Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
  • Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
  • Table 19 Total Sales of Hot Drinks by Category: Total Volume 2018-2023
  • Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
  • Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2019-2023
  • Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2020-2023
  • Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2018-2023
  • Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2018-2023
  • Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2023
  • Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2023-2028
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2023-2028
  • Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2023-2028
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2023-2028
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2023-2028
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2023-2028
  • Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2023-2028
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2023-2028
  • Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2023-2028
  • Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources